Expert perspectives, practical know-how

The world is changing fast, and digital technologies are both driving the chaos and offering the key. But what’s behind the buzzwords?

SparkOptimus Insights provides expert perspectives and practical know-how on how to make disruption work. Take control and lead the change.

CEO stories

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“We want to express our sincere gratitude towards SparkOptimus for their hard work towards realizing Koningsdagthuis.nl, a digital platform that enabled the virtual celebration of King’s Day during the smart lockdown: stay home, stay in touch, celebrate online. It gave wings to the virtual celebration of King’s Day by connecting tradition with innovation – something that was not deemed possible until recently.”

THEIR MAJESTIES KING WILLEM-ALEXANDER AND QUEEN MÁXIMA OF THE NETHERLANDS

“Disruption is on every business leader’s mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path.”

WIEBE DRAIJER

CEO of Rabobank

“I have seen SparkOptimus play a crucial role in bringing a strategic perspective to fast-growing digital disruptors and helping them overcome their scaling challenges. They are truly the market leader in hands-on digital  know-how.”

ADRIAAN NÜHN

Chair of the supervisory board of Just Eat Takeaway.com

“SparkOptimus has been a true partner for our digital transformation journey, from strategy to actually doing the implementation work side-by-side with our digital and ecommerce teams.”

PRABHA PARAMESWARAN

Group president, Global Innovation Group at Colgate-Palmolive

“With their digital know-how, enthusiasm, and informal pragmatic approach, SparkOptimus has the unique ability to help companies to truly embrace disruption.”

SUSAN DUINHOVEN

President and CEO of Sanoma, Former CEO of Wegener and Thomas Cook Western Europe

“SparkOptimus played a substantial role in shaping the omnichannel retail landscape we know today.”

DICK BOER

Former CEO of Ahold Delhaize, Member of Nestlé's Board of Directors

“SparkOptimus’ practical view on disruption becomes very apparent in their masterclasses, which offer useful tools to make disruption work for any company.”

FRANCK MOISON

Non-Executive Director of UPS, Somalogic and Hanes Brands Inc., Former Vice Chair of Colgate-Palmolive

Industry focus

Digital know-how

“I was very impressed by the way SparkOptimus was able to translate complex knowledge and diverse insights, captured over a decade of activity, into clear, simple, and easy to implement principles.”

MICHAEL WADE

Professor of Innovation and Strategy at IMD

“The digital expertise and structured, practical approach of the SparkOptimus team have helped us to understand and improve our customer journey. We are now focused on how educators can use Stories that Move to help students feel empathy, be moved, and want in turn to contribute to improving their corner of the world.”

KAREN POLAK

International Coordinator of Stories that move at the Anne Frank House

“SparkOptimus’ combination of an incredibly deep understanding of digital and an ability to extract key insights from thorough industry analyses continues to impress me, and I believe positions them very well as a key strategic partner for digital investing decisions.”

VOLKERT DOEKSEN

Co-Founder of Alpinvest Partners, Senior Adviser of the Carlyle Group

“SparkOptimus has really helped us think through how to practically implement our digital transformation with a strong analytical and pragmatic approach. Their digital knowledge and hands-on experience truly helped us better understand and target our B2B customers.”

MAARTEN STRAMROOD

Managing Director DIGIB B.V. and CDO Brenntag AG

“It’s astonishing to see how well SparkOptimus understands the essence and urgency of digital and the power of data.”

JEROEN VAN DER VEER

Chair of the supervisory board of Philips and Boskalis, former CEO of Shell

“SparkOptimus successfully shared their well-thought through and demystifying view on disruption through a balanced, interactive and highly relevant masterclass.”

HANS WIJERS

Chair of the supervisory board of ING Group, former CEO of Akzonobel, former Minister of Economic Affairs for the Netherlands

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