We make disruption work for you

Digital is not about digital for digital’s sake. It’s about using technology and data to serve customers and consumers better, faster and more sustainable.

Your challenge

New technologies are impacting your industry, your operations and your customers’ behaviour.
You need to adapt, but how?

When digital disruption hits, new business models grow exponentially, customers switch rapidly, and investment reroutes at scale. Data harvested from these new models fuels further growth, leaving those still operating in the old world behind. Businesses that are able to master disruption and lead the change – win.

Our services

We help organizations unlock the power of disruption – translating new technologies into opportunities for your business.

How we do it

Technology

Create value for your customers and business through an adaptable and scalable technology landscape.

Way of working

Build a customer-first culture and increase your business's agility and speed of learning.

Customer

Realize growth by delivering a superior customer experience (better, faster, cheaper).

Data

Unlock the power of data by making learning and decision-making more objective, granular and scalable.

Organization

Put the right structures and capabilities in place to make business, technology, and data work together seamlessly.
Our clients

We work closely with hundreds of change leaders across the globe.

"With their digital expertise, strategic perspective and no-nonsense approach, SparkOptimus helped us to identify the business change we were looking for, and then find the path to realize it."

Steven Sels

Member Of The Management Board

SHV Energy

"The quality of the report and restitution done by Spark is just amazing given the short time spent on Schneider context, the detail outcome and quality of deliverables are really good and we must take this as an opportunity to explore and implement operationally all these details."

Nabil El Abed

Vice President

Schneider Electric

"Helping us with their outside perspective, SparkOptimus ensured that we took the right and necessary steps to pursue our strategy. This has enabled us to make the next step in our ‘smart’ strategy and be the frontrunner in our industry"

Joeri Kamp

CIO / MD Innovation & Ventures

Eneco

"SparkOptimus was instrumental in integrating a learning-focused approach to work, as well as establishing effective governance structures. This allowed us to leverage the benefits of our corporate framework while executing with the agility of a start-up, and implementing robust tracking mechanisms. Despite encountering setbacks and challenges along the way, SparkOptimus remained fully engaged and demonstrated a deep sense of ownership by celebrating successes as if they were their own."

Viktor Valk

Founder

Velroq

"SparkOptimus really inspired us with what they brought to the table, and we definitely got the full value of their expertise."

Maurits den Broeder

Director

Van Oord Offshore

"SparkOptimus was a great partner that helped us to shape a compelling vision for our future digital passenger experience, which gives direction and guidance to our teams for the journey ahead. And on top, they were a very pleasant and fun team to work with!"

Mieke Struik

Senior Manager Business & Tech platform Commercial

Schiphol

"SparkOptimus’ thought leadership in the field of digital disruption and their ability to design, build and scale digital businesses across the globe helped us foster company-wide commitment to the WHY, WHAT and HOW of winning in beer & cider in a digital age. We are now completely aligned on scope/ambition. Thank you for the strong support. We look forward to continuing this shared journey."

Jan Derck van Karnebeek

Chief Commercial Officer

HEINEKEN N.V.

"SparkOptimus in this process has proved its value by bringing a sharp external perspective along with a structured approach, and building from there a joint vision that very well aligns with the challenges that NS currently faces. By doing so, they have helped NS bring the physical and digital customer journey closer together."

Ron Schneider

Head of Consumer Market

NS Reizigers

"“Change is a reality of the modern landscape, and as I myself am busy with the much-needed transformation to a Circular Economy, I see digitalization as an important tool. SparkOptimus shows what’s needed to keep moving into the future and build a bright one!”"

Robert-Jan van Ogtrop

Founder, CVC, Chair & Board Member

Circle Economy, PACE, African Parks

"“It was a pleasure working with SparkOptimus. With their expertise, drive and enthusiasm they brought a great ‘spark’ and acceleration to our sustainability journey. We now have clear strategies for sustainable product introductions and are ready to take the next step.”"

Marjon Stamsnijder

Global Director Sustainability

Henkel Consumer Brands

"SparkOptimus has been a phenomenal partner that guided us towards becoming a future-fit organization. On top, they were a pleasant partner to work with that radiates energy, vision, and a clear ‘getting-it-done’ mentality."

Erik van de Brake

Chief Transformation Officer

PGGM

"SparkOptimus’ obsession to focus on how to transform the Experience of our Customer & Partners has been instrumental to define our change agenda, to build new capabilities and to transform our organization."

Frederic Chupin

SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation

Henkel

"SparkOptimus has been an instrumental partner in our journey towards real-time customer activations. They are pragmatic and results-oriented, and know how to bring an inspiring vision to life by defining the path, getting things done and breaking down organizational silos."

Jesper Waerum

EVP Omnichannel

PVH

"SparkOptimus proved to be an outstanding business partner for JET. They did an excellent job in defining our ambition, concretizing our future levers of growth and kickstarting the execution, which enabled us to move at a much higher pace than ever envisioned"

Jim Jansen

Senior Director Commercial Growth

JustEatTakeaway

"SparkOptimus’ thought leadership in the field of digital disruption and their ability to design, build and scale digital businesses across the globe helped us foster company-wide commitment to the WHY, WHAT and HOW of winning in beer & cider in a digital age. We are now completely aligned on scope/ambition. Thank you for the strong support. We look forward to continuing this shared journey."

Jan Derck van Karnebeek

Chief Commercial Officer

HEINEKEN N.V.

"Within one week, SparkOptimus outlined valuable applications of AI across the organization. In this short time span they managed to show how quickly business value can be proven for AI use cases, with a pragmatic, results-oriented approach."

Tuncay Özgüner

CEO

Zijerveld

"Collaborating closely with SparkOptimus led to a solid strategy aligned with our ambition. Their pragmatic, action-bias & data-driven expertise in a high-pressure environment was instrumental in kick-starting and implementing the plan with us."

Philip Alberdingk Thijm

CEO

Keesing Media Group

"SparkOptimus has the required (digital) expertise to conduct thorough outside-in analyses of online companies. Their concise report gave us the confirmation of our own analysis that we are making the correct investment decision"

Vincent Gravesteyn

Managing Director

Walvis Participaties

"SparkOptimus was able to create transparency on our strategy and operations in a very fast and thorough way thanks to their extensive expertise and dedication"

Anonymous CFO

"We found a true partner in SparkOptimus. Their knowledge of the market and the way digital businesses operate helped us move forward quickly and allowed us to make the right decision"

Anonymous Partner

PE Firm

"SparkOptimus’ deep expertise of e-commerce and all related technical matters were of great value to us and the speed and efficiency with which SparkOptimus executed this due diligence was simply astonishing."

Marc Kuper

Commercial Director Sparta

Accell Netherlands

"Clearly, SparkOptimus has done this many times before. It was impressive to see how quickly and thoroughly they analyzed our potential acquisition target. Their clear report helped us to really understand the digital market dynamics and key value drivers, bringing additional depth our investment discussions."

Anonymous client

Our team

Our team is ready to help you lead your organization into the future