Developing a disruptive growth strategy
Unilever Food Solutions (UFS) specializes in products and services for professional kitchens. As rapid digital developments impact the behaviour of its customers, UFS aimed to fundamentally challenge its overall strategy and growth ambition towards 2020.
SparkOptimus has a unique capability to turn disruption into very concrete action! They fundamentally challenged our vision for the future in a very convincing way and now support us in building our new business along with the new type of organization we like to be.
SparkOptimus painted a picture on latest developments in UFS’ industry in joint working sessions with the executive team. Starting from the vision and mission of UFS, we jointly redefined the strategy to achieve the UFS growth ambition. To ensure smooth execution SparkOptimus defined the requirements in terms of budget shift and resources allocated on a three year roadmap. Finally, we jointly developed a detailed action plan to kick-start execution of the plan with clear objectives and milestones.
Take the insights with you
UFS and SparkOptimus jointly defined the path for a transformation towards a new organization, with vision, ambition and growth strategy all aligned, supported by a concrete action plan for 2016 that was put into practice immediately thereafter.
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In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
