PVH – globally known for its iconic brands Calvin Klein & Tommy Hilfiger – is one of the world’s largest and most admired fashion companies, operating in over 40 countries worldwide.
PVH Europe’s ambition is to transform from a transaction-led fashion wholesaler into a consumer-led, multichannel fashion player with a tripled ecommerce business by 2025. To turn this vision into reality, PVH wants to connect with its consumers “in the moment”, which implies serving consumers in real-time based on their needs. For example, providing real-time transparency on delivery and payment status, offering personalized recommendations, or promptly providing adequate customer support in case of an incident.
PVH asked SparkOptimus to help shape the path to achieve this ambition, and kickstart execution to gain early momentum.