We began by conducting a comprehensive analysis of Henkel's ongoing sustainability initiatives and product innovations. This involved an in-depth data review and interviews across various Henkel business units at both global and local levels. Complementing this context with our industry expertise and best practices from other sectors, we formulated a strategic set of guidelines to effectively cultivate sustainable consumer habits.
Subsequently we brought these insights to life by focusing on a concentrate-to-dilute homecare solution, set to launch in various countries. Through collaborative working sessions with representatives from all relevant parts of the business, we developed a tailored approach to ensure a successful product introduction to the market. Building on this, we also created a broader guide for all HCB categories on how to effectively guide consumers into making sustainable choices.
Recognizing the challenge of shifting consumer behavior and the inherent SAY-DO gap in sustainable consumer behavior, we acknowledged that retailers and internal stakeholders also play a pivotal role in this transformation. As a result, we crafted strategies to secure the commitment and alignment of these essential partners.