Our sectors

To help you translate new technologies into opportunities for your business, we cater to the consumer goods, energy & utilities, financial services, private equity and industrial goods & services sectors.

Consumer Goods

Unlock growth in consumer goods. SparkOptimus combines deep industry expertise with cutting-edge solutions. We deliver results across market entry, data analysis, and process optimization, empowering your brand for sustainable success.

Energy & Utilities

SparkOptimus helps energy & utility companies navigate their sustainability transformation. We deliver solutions for regulatory compliance, digital transformation, and customer-centric innovation, empowering you to thrive in a changing market. Partner with us to achieve sustainable growth and a competitive edge.

Signature cases
Digitising HEINEKEN's B2B Route-to-Market

HEINEKEN is the world’s most international brewer, with revenues of over €27bn, brands present in over 180 countries and operations in more than 75 markets. Heineken is a proud and independent global industry leader, with a strong brand portfolio and an extensive sales & distribution network across the globe. Understanding that digitisation is driving a seismic shift in how people connect, consume media and consume products, HEINEKEN launched a broad set of digital initiatives across functions and markets throughout the world, with a view to ‘staying in the game’ and learning along the way.

Acknowledging this promising start, SparkOptimus urged HEINEKEN to fundamentally elevate and accelerate its digital transformation. Committed to accelerating growth in a rapidly changing competitive playing field and driven by the ambition to become the clear winner in beer & cider in a digital age, HEINEKEN asked for SparkOptimus’ support in co-developing a shared vision, strategy, and execution plan with HEINEKEN’s key decision makers: the Executive Team and MDs of HEINEKEN’s largest global Operating Companies.

Together with the Executive Team and key local leadership teams, we co-created a shared vision, strategy and 3-horizon plan for accelerating growth in a digitised world. We also defined what was required to realise this ambition across the globe. After formulating the 3-horizon strategy and plan, HEINEKEN asked SparkOptimus for support with achieving the core components of the plan. As part of that support, HEINEKEN and SparkOptimus jointly embarked on an ambitious, multi-year programme to drive the most exciting, most rewarding but also the most complex ‘pillar’ of the three-horizon plan: digitising HEINEKEN’s B2B Route-to-Market to outlets across the globe (scope of this case study). This represented a significant challenge given HEINEKEN’s decentralised governance model and the large variety of routes-to-market and digital maturities present across different markets.

Financial Services

Solve complex challenges in financial services. SparkOptimus delivers data-driven solutions for process optimization, customer journeys, and sustainable practices. Leverage our expertise in AI, disruptive propositions, and partnerships. We help you grow, navigate ESG, and gain a competitive edge.

Industrial Goods & Services

SparkOptimus empowers businesses to navigate industry challenges with innovative solutions. We deliver data-driven solutions for B2B ecommerce, digital aftermarket strategies, and connected ecosystem development. Boost your sales, reach new customers, and improve efficiency with our expertise in AI, partnerships, and digital transformation.

Signature cases
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Private Equity

Our Private Equity services help organizations seize investment opportunities in a rapidly changing world. We guide you through every stage of the deal cycle, empowering informed decisions that maximize returns, while our strategic guidance propels your investment organization forward.