Our cases

We have worked with 350+ clients on 850+ projects in 25+ countries, including some of the world’s foremost disruptors as well as its biggest companies. These are our cases.
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Budget Thuis enhances customer experience with (Gen) AI
AI & Data Strategy & Transformation
AI & Data Strategy & Transformation

Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.

Energy & utilities
Eneco incentivizes customers to shift their energy consumption
Digital Strategy & Transformation
Digital Strategy & Transformation

In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.

Energy & utilities
Global ecommerce alignment unlocks growth for Biocodex
Digital Strategy & Transformation
Digital Strategy & Transformation

Biocodex, a global family-owned pharmaceutical company, expanded into the consumer health sector by acquiring IPRAD, a large women's health business, in 2020. Recognizing the growing shift towards online shopping, Biocodex sought to strengthen its ecommerce capabilities. They initiated four major projects: e-retail, direct-to-consumer (D2C), marketplace selling, and business-to-business -commerce (eB2B), led by a new central ecommerce team. However, these early initiatives revealed misalignment among stakeholders regarding the urgency, current state, and future direction of Biocodex's ecommerce efforts.

Building sustainable consumer habits at Henkel
Sustainability Strategy & Transformation
Sustainability Strategy & Transformation

Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.

Industrial goods & services
1-week data scan: Charting the AI potential for Zijerveld
AI & Data Strategy & Transformation
AI & Data Strategy & Transformation

Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.

Consumer Goods
Real-time consumer activation at PVH
AI & Data Strategy & Transformation
AI & Data Strategy & Transformation

PVH – globally known for its iconic brands Calvin Klein & Tommy Hilfiger – is one of the world’s largest and most admired fashion companies, operating in over 40 countries worldwide.

PVH Europe’s ambition is to transform from a transaction-led fashion wholesaler into a consumer-led, multichannel fashion player with a tripled ecommerce business by 2025. To turn this vision into reality, PVH wants to connect with its consumers “in the moment”, which implies serving consumers in real-time based on their needs. For example, providing real-time transparency on delivery and payment status, offering personalized recommendations, or promptly providing adequate customer support in case of an incident.

PVH asked SparkOptimus to help shape the path to achieve this ambition, and kickstart execution to gain early momentum.

Retail
Developing the Three-Year Vision for Schiphol’s Digital Passenger Experience
Digital Strategy & Transformation
Digital Strategy & Transformation
Sustainability Strategy & Transformation
Sustainability Strategy & Transformation

Schiphol is a leading global airport, serving around52 million passengers annually. It has already established itself as a frontrunner in digital services, winning the Skytrax Award for World’s Best Airport Website & Digital Services in both 2022 and 2023. To strengthen its position and align with the broader vision of creating the world’s most sustainable and high-quality airport, Schiphol engaged SparkOptimus to develop the three-year vision for Schiphol’s digital passenger experience.

velroq.com: the first B2B ecommerce platform for high-tech drill parts
Ventures and scale-ups
Ventures and scale-ups

Sandvik Mining & Rock Solutions (SMR) is a leading global supplier of capital equipment, tools, services, and technical solutions for the mining & construction industries. Recognizing the vast strategic potential presented by the growing aftermarket sales, the company engaged SparkOptimus to support the development of their venture concept. This evolved into velroq.com, the first online retailer of drilling machine parts, ranging from hydraulic pumps to maintenance kits.

Industrial goods & services
Evolving PGGM Investment Management towards impact-investing
Digital Strategy & Transformation
Digital Strategy & Transformation
Sustainability Strategy & Transformation
Sustainability Strategy & Transformation

PGGM Investment Management with €230B assets under management is the pension investor for the healthcare sector. Based on the new investment beliefs of their client they formulated together with this client the strategy to fundamentally shift from 2D investment management (optimizing risk & return) to 3D investment management (risk, return, and impact). PGGM IM realizes that the existing operating model does not support this ambition, especially in a rapidly changing landscape with high volatility and ever-evolving industry standards. Therefore, PGGM IM engaged SparkOptimus to design and ignite a transformation of its operating model, aiming to become a highly adaptable organization with ESG fully ingrained in its investment processes and portfolio.

Finance
From Analysis to Action: Improving Schneider Electric's B2B Portal
Digital Strategy & Transformation
Digital Strategy & Transformation

Schneider Electric (SE) is a leading global specialist in energy management and automation, with €34bn in revenue. To better serve its customers, SE launched a B2B online portal, aimed to offer a digital E2E self-service environment where customers of all types can easily search, configure & order products and have direct access to training & customer support. To ensure SE would set the right strategic priorities going forward, they engaged SparkOptimus to independently benchmark their B2B portal against industry competitors and best-practices.

Energy & utilities
Henkel Adhesive Technologies enhances customer experience through digital transformation
Digital Strategy & Transformation
Digital Strategy & Transformation

Henkel Adhesive Technologies is the global leading solution provider for adhesives, sealants, and functional coatings worldwide, with annual revenues of €10 billion. Recognizing that digital developments could enable them to better serve their customers along the entire customer journey, Henkel asked SparkOptimus to accelerate the digital transformation of their global sales and marketing functions.

Industrial goods & services
Digitizing hair care: futureproofing Wella’s consumer & hairdresser channels
Digital Strategy & Transformation
Digital Strategy & Transformation

Wella is a global Germany-based hair care company and the market leader in the DACH markets. To capture opportunities of the digitizing consumer and hairdresser, Wella asked SparkOptimus to help develop the digital strategy to double down on digital sales and futureproof its B2B and B2C routes-to-market.

Consumer Goods
From high street to home: new omnichannel strategy at Bakker Bart
Digital Strategy & Transformation
Digital Strategy & Transformation

Vital Food Group is the owner of Bart’s Retail (Bakker Bart) – a bakery chain with franchises in the high streets across the Netherlands. As more and more consumers prefer to order their food at Bakker Bart for delivery or pick-up, the company asked SparkOptimus to help create a new digital growth strategy to strengthen its omnichannel proposition. The goal of the strategy was to optimize the current digital proposition and to test & scale new digital initiatives, while making sure that each franchise partner contributes to and benefits from the changes.

Retail
Digital transformation: Step up in data-driven marketing & sales capability
Digital Strategy & Transformation
Digital Strategy & Transformation

Reckitt (formerly known as RB and Reckitt Benckiser) Hygiene Home kickstarted a digital transformation to continue winning in a changing market. Reckitt initiated a phased approach to help key markets make a step up in data-driven marketing and sales activities. The objective: to unlock business value through scoped experiments and enable the market to continue the digital transformation autonomously.

Consumer Goods
Driving Wella's digital transformation
Digital Strategy & Transformation
Digital Strategy & Transformation

Wella is a Germany-based hair care company and market leader in DACH markets, generating over $200M revenues. After jointly shaping the Digital Ecosystem vision, strategy, and 3-year plan (as described in our other case), Wella asked us to assist in kickstarting the implementation of its digital transformation.

Consumer Goods
Developing a mobile loyalty app development roadmap
Ventures and scale-ups
Ventures and scale-ups

In the fall of 2016, AH to go launched a brand-new loyalty app for consumers together with strategic partners (i.e. suppliers) and continuous support of SparkOptimus. Nearing the end of development of the 1st version of the app, AH to go wanted to create a future outlook and roadmap for the AH to go loyalty app, including functionality and the role of mobile in AH to go’s broader proposition.

Retail
Identifying disruptive & sustainable growth initiatives
Digital Strategy & Transformation
Digital Strategy & Transformation
Sustainability Strategy & Transformation
Sustainability Strategy & Transformation

Eneco has significantly increased its digital capabilities and plays an important role in ‘smart’ solutions, e.g. via it’s Toon platform. Eneco is continuously seeking to expand its relevance for customers and grow its product and service offering. Eneco asked SparkOptimus to advise on future developments and jointly seek for potential disruptive growth options.

Energy & utilities
Designing an omnichannel vision
Digital Strategy & Transformation
Digital Strategy & Transformation

As the largest railway company in the Netherlands, NS operates the EU’s busiest railway system and serves nearly 6% of the Dutch population on a daily basis. To keep up with increasing customer demands, NS felt the need to create an integrated omnichannel vision and to strongly expand on the digital customer experience. NS asked SparkOptimus to jointly design NS’ omnichannel vision and bring expertise on how to position technology & organization as key enablers of change.

Unlocking ancillary revenue streams
Digital Strategy & Transformation
Digital Strategy & Transformation

JET is the leading global food delivery platform, connecting consumers and restaurants across the globe. To ensure continued growth, the company established the Commercial Growth (CG) function, responsible for ideating, incubating, and accelerating existing and new revenue models that drive value for restaurants. JET asked SparkOptimus for support to set the ambition, define the path to get to this ambition, and kickstart & accelerate the most promising business initiatives.

Retail
Structurally renewing the customer relationship
Digital Strategy & Transformation
Digital Strategy & Transformation

BAM, a leading European construction-services business, has started the transition from an operational, process-oriented business to a company with a proactive, holistic customer approach and relationship. This way, BAM can anticipate (latent) customer needs and focus innovation based on relevant developments in the world. BAM asked SparkOptimus to support them in translating their strategic themes into value propositions based on customer needs.

Industrial goods & services
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