Transforming the Shell Lubricants Marine business
Transforming the Shell Lubricants Marine business
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
Shell sought a comprehensive assessment of its Lubricants Marine business and the AccuPort venture.
We established the current baseline, refined and iterated both short-term (MVP) and long-term (vision) propositions and business models, and developed organizational and technological blueprints. We also crafted a rollout strategy and plan, including financials and buy/build decisions, ultimately identifying 8 key initiatives to enhance Shell’s Lubricant Marine business.
Take the insights with you
Ready to transform your organization? Discover how with our 1-week scan.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Schneider Electric (SE) is a leading global specialist in energy management and automation, with €34bn in revenue. To better serve its customers, SE launched a B2B online portal, aimed to offer a digital E2E self-service environment where customers of all types can easily search, configure & order products and have direct access to training & customer support. To ensure SE would set the right strategic priorities going forward, they engaged SparkOptimus to independently benchmark their B2B portal against industry competitors and best-practices.
SHV Energy asked SparkOptimus to help assess and accelerate one of their ventures: Chama Technologies. Chama aims to be the partner of choice for Brazilian households for purchasing gas bottles, by matching supply from dealers with demand from consumers through a digital platform. We helped Chama & SHV-Energy on three topics, (i) re-evaluating Chama’s role in the value chain, (ii) exploring and validating changes in the current model, and (iii) creating an elaborate, bottom-up growth strategy.
Eneco faced stiff competition in the energy sector from emerging digital players offering superior digital value propositions. To counter this effectively, they had to transition to a digital-first model to quickly ideate and launch new products.
We facilitated this transformation by establishing an end-to-end, cross-functional organization centered on digital products, fostering a fast-learning way of working through SAFe agile. Concurrently, we validated this model by swiftly launching a dynamic pricing product. This initiative was successful, enabling Eneco to bring the product to market within months.
TBI Holdings, a €2.8bn revenue group with ~21 companies and ~6,500 employees, aimed to become a front-runner in AI adoption across its organization.
While the potential of AI was clear, TBI needed a coherent structure, governance and prioritization across operating companies to turn this ambition into action. They needed a clear, group-wide direction that balanced alignment with the autonomy of individual companies, while also identifying tangible, high-impact opportunities.
The Port of Rotterdam, Europe’s largest seaport, plays a critical role in the energy and raw materials transition while needing to maintain reliability and competitiveness at scale. Over the years, multiple digital initiatives had been launched to improve energy infrastructure optimization and data sharing across the industrial harbor cluster.
However, these initiatives were still largely fragmented. The Port wanted to move from vision to impact by operationalizing a Virtual Energy System: a digital twin of the port’s energy system to analyze the port's future energy needs, and identify interventions in the transition from the current energy system. The key challenge was to translate ambitious sustainability goals into pragmatic, business-first solutions that deliver value quickly while supporting long-term transformation.
Bleckmann is a global logistics and fulfilment partner with strong international growth ambitions. With an ambitious new business growth target and a relatively small sales and marketing team, the organization needed to scale commercial effectiveness without increasing headcount.
At the same time, the existing lead funnel was highly manual, time consuming and insufficiently data or AI driven, limiting conversion and slowing down go to market. Increasing market pressure made it critical to prioritize high potential leads and modernize the commercial engine using (Gen) AI.
DLL, a global leader in asset finance with a portfolio exceeding €44 billion and operations in more than 25 countries, set an ambitious goal: to become the undisputed global leader in vendor finance by 2027. To enable this ambition, DLL needed a clear long-term AI strategy, a shared vision, and the ability to scale AI value across the organization. Despite early steps such as Copilot adoption, training, and initial use cases, the company struggled to unlock value at scale due to the absence of an overarching strategic direction and operating model.
.png)
%20(1).jpg)
