Our approach
Customer first
Across sectors, we build on one universal principle: always start from customer needs and then translate this into technical and organizational requirements. Disruptive companies always have a strong customer-first viewpoint. New technology in itself is not a goal, but when new technology can help to better fulfil a customer need and remove barriers that previously couldn’t be removed, then we have a recipe for disruption.
On-the-ground execution
We help companies understand ‘what’ to do, develop a plan ‘How’ to do it, and support them in actually ‘getting it done’ to give them a solid start. Why struggle to invent the wheel yourself if you can bring in the most experienced people and leverage learnings from hundreds of other organizations and dozens of other sectors?
Capability Building
We support companies and at the same time develop their potential to independently continue their journey. That’s why we work closely together with them to build capabilities in their teams and transfer our knowledge. We believe that intrinsic talent and a certain way of working – not necessarily extensive digital experience – is the basis for success in a disruptive environment. Through on-the-job coaching, workshops and trainings, we make sure the team can grow in their (new) role.
"Digital is not about digital; it's about serving customers better, faster and more sustainable."
What drives us
This leading chocolate manufacturer sought to accelerate their speed-to-market, enhance customer-centric innovation, and streamline their vast product portfolio. They recognized the potential of Generative AI to transform their sales processes and partnered with SparkOptimus to realize this vision.
VNAB is the trade association of the Dutch co-insurance market, which represents the interests of 96 insurers & brokers. They facilitate large commercial high-risk insurances in the Netherlands through different types of services: supply relevant IT technology products, guarantee knowledge transfer between members, and function as a physical meeting center. SparkOptimus & VNAB jointly defined a vision to work towards the optimal, predictable, and digitally enhanced co-insurance chain for an excellent customer experience. This vision was iterated with members in round table discussions, where they subscribed to the ambition, while expressing the need for a business case before committing to the joint effort.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Steven Sels
Member Of The Management Board
SHV Energy
Nabil El Abed
Vice President
Schneider Electric
Joeri Kamp
CIO / MD Innovation & Ventures
Eneco
Viktor Valk
Founder
Velroq
Maurits den Broeder
Director
Van Oord Offshore
Mieke Struik
Senior Manager Business & Tech platform Commercial
Schiphol
Jan Derck van Karnebeek
Chief Commercial Officer
HEINEKEN N.V.
Ron Schneider
Head of Consumer Market
NS Reizigers
Robert-Jan van Ogtrop
Founder, CVC, Chair & Board Member
Circle Economy, PACE, African Parks
Marjon Stamsnijder
Global Director Sustainability
Henkel Consumer Brands
Erik van de Brake
Chief Transformation Officer
PGGM
Frederic Chupin
SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation
Henkel
Jesper Waerum
EVP Omnichannel
PVH
Jim Jansen
Senior Director Commercial Growth
JustEatTakeaway
Jan Derck van Karnebeek
Chief Commercial Officer
HEINEKEN N.V.
Tuncay Özgüner
CEO
Zijerveld
Philip Alberdingk Thijm
CEO
Keesing Media Group
Vincent Gravesteyn
Managing Director
Walvis Participaties
Anonymous CFO
Anonymous Partner
PE Firm
Marc Kuper
Commercial Director Sparta
Accell Netherlands
Anonymous client
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Disruption in Action provides 7 inside stories of how global companies took on digital disruption. Want to see if Disruption in Action is right for you? Download a free chapter and get a taste of what's inside.