Shaping the value proposition for GS1' s members to harmonize sustainability data exchange
Shaping the value proposition for GS1' s members to harmonize sustainability data exchange
GS1, as a neutral, not-for-profit organization, works every day with members and partners to build a universal system for product identification and data sharing. They aim to make trusted product data accessible with a single scan so that anyone, anywhere can make informed choices.
Value chain collaboration on sustainability data is crucial, as tackling it in isolation creates major inefficiencies. GS1, recognized for its global scale, neutrality, and decades of experience, has been asked by its members to play a role in resolving these inefficiencies, e.g., by driving harmonization across the value chain via common standards.
To accelerate and secure stakeholder support, GS1 needed a clear, compelling proposition explaining its role and value for its members in the sustainability space.
SparkOptimus quickly took ownership of the challenge, really listened to our members, and brought sharp insights to the table. They combined strategic thinking with real transformation knowledge, and worked with us in a way that was both pleasant and effective”
We conducted work to define a clear vision and compelling story for GS1’s role in sustainability data exchange. We combined strategic thinking with real transformation knowledge and worked closely with GS1’s members, starting from open and honest interviews to uncover what matters to value chain players.
We turned a complex, abstract topic into a clear, mobilizing story, clearly highlighting the “what’s in it for them”, and we outlined the concrete shifts needed to deliver on the vision. We moved beyond the strategic story by shaping the value proposition for GS1’s members to harmonize sustainability data exchange.
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We defined a clear vision and compelling story for GS1’s role in sustainability data exchange. We secured initial buy-in from leading consumer goods players across the full value chain. Finally, we identified concrete starting points and the shifts needed to turn the vision into action.
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Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Eneco has significantly increased its digital capabilities and plays an important role in ‘smart’ solutions, e.g. via it’s Toon platform. Eneco is continuously seeking to expand its relevance for customers and grow its product and service offering. Eneco asked SparkOptimus to advise on future developments and jointly seek for potential disruptive growth options.
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Heineken Mexico, part of the world’s most international brewer with over 80,000 employees and more than 35 billion in global revenues, was looking to harness the potential of Generative AI (Gen AI) to drive efficiencies and improve customer satisfaction. They wanted to explore AI use cases across their operations and kickstart AI initiatives in key areas like sales and customer service.
This leading chocolate manufacturer sought to accelerate their speed-to-market, enhance customer-centric innovation, and streamline their vast product portfolio. They recognized the potential of Generative AI to transform their sales processes and partnered with SparkOptimus to realize this vision.
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After becoming independent from Sanofi in 2025, Opella, now the #3 global player in the €190 billion OTC and VMS market, set out to redefine its commercial and customer strategy capabilities. The company aimed to accelerate eCommerce growth and ensure its plan to double online revenues by 2030 remained aligned with market trends and digital opportunities. To support this, Opella partnered with SparkOptimus to review and enhance its global eCommerce growth strategy and investment roadmap.
Heras, a leading supplier of perimeter protection solutions active in over 24 countries with more than 1,100 employees, faced challenges with a complex IT landscape and limited system integrations. This led to significant manual work and hindered data-driven decision making. To support their business growth and strategic objectives, Heras wanted to:
- Establish a value-driven IT strategy that directly contributed to their strategic business goals.
- Identify fit-for-purpose solutions, with clear visibility of costs and benefits over a five-year horizon.
- Define the processes, roles, and organizational changes required for effective change management and a sustainable end-state IT setup.
Greif set out to drive adoption of their new customer portal, Greif+, enabling customers with 24/7 self-service and order management. A key challenge was ensuring adoption not only by customers but also by local sales and service teams, turning them into Greif+ ambassadors. Beyond initial pilots, Greif aimed to scale the portal across business units and regions to create a unified digital experience.
SHV Energy, a leading global distributor of off-grid energy, serves 26 million customers across 25+ countries with over 13,000 employees. To become future-proof – seizing long-term opportunities while optimizing current operations – SHV Energy launched a Digital &Transformation Academy for its ~150-person Extended Leadership Team. This academy empowers Business Units (BUs) with common methodologies, tools, and examples to drive local transformation. SHV Energy asked SparkOptimus to design the Digital & Transformation Academy and facilitate part of the program. This initiative aimed to equip all BUs with the knowledge and resources needed to implement effective changes. The ultimate goal was to better serve customers by fostering a culture of innovation, continuous improvement, and digital proficiency across the organization.
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