Accelerating Opella’s global eCommerce growth
Accelerating Opella’s global eCommerce growth
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After becoming independent from Sanofi in 2025, Opella, now the #3 global player in the €190 billion OTC and VMS market, set out to redefine its commercial and customer strategy capabilities. The company aimed to accelerate eCommerce growth and ensure its plan to double online revenues by 2030 remained aligned with market trends and digital opportunities. To support this, Opella partnered with SparkOptimus to review and enhance its global eCommerce growth strategy and investment roadmap.
I’ve worked with the Spark team many times, and they continue to impress me. The speed at which they delivered deep, actionable insights was remarkable, and the quality and depth of their work is outstanding
We conducted a comprehensive global assessment, combining stakeholder interviews across key regions, from Australia and Asia to the United States, with in-depth analysis of industry dynamics and future digital trends. In collaboration with Opella’s teams, the project:
- Defined a future-proof eCommerce strategy through 2030, updating growth pillars and sales targets
- Identified new digital growth opportunities across areas like social commerce and livestreaming
- Outlined the required digital and commercial investments, distinguishing quick wins from long-term priorities
- Translated strategic priorities into actionable commercial and technology roadmaps to enable scalable execution
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The collaboration enabled Opella to set a clear and actionable eCommerce roadmap, aligned with its ambition to lead in consumer health. The work delivered deep, actionable insights at speed, with stakeholders praising both the quality and clarity of outcomes.
Through this effort, Opella now has a unified, data driven growth strategy, underpinned by five strategic growth pillars and a concrete investment path to unlock its digital potential globally.
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