Accelerating Bleckmann's new business growth through (Gen) AI
Accelerating Bleckmann's new business growth through (Gen) AI
Bleckmann is a global logistics and fulfilment partner with strong international growth ambitions. With an ambitious new business growth target and a relatively small sales and marketing team, the organization needed to scale commercial effectiveness without increasing headcount.
At the same time, the existing lead funnel was highly manual, time consuming and insufficiently data or AI driven, limiting conversion and slowing down go to market. Increasing market pressure made it critical to prioritize high potential leads and modernize the commercial engine using (Gen) AI.
We are very happy with how quickly SparkOptimus shaped our (Gen) AI vision and translated it into pilots that delivered concrete proof points of business value, demonstrating the potential of (Gen) AI
SparkOptimus partnered closely with Bleckmann to shape a clear (Gen) AI vision for sales growth and translate it into tangible business impact. We applied a test and learn innovation approach, rapidly designing and building four custom (Gen) AI pilots focused on lead collection, enrichment and conversion.
The pilots were embedded directly into daily sales and marketing workflows, with hands on collaboration to ensure adoption and relevance. Alongside the pilots, we defined concrete enablers to embed (Gen) AI at scale, covering innovation process, ways of working, organization, data and technology, creating a clear path from experimentation to rollout.
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Within ten weeks, Bleckmann had four working (Gen) AI pilots delivering concrete proof points of value. Lead enrichment time was reduced by around 90%, significantly improving efficiency and freeing up commercial capacity.
AI driven prioritization improved lead progression, helping teams focus on the most promising opportunities. Beyond short term results, Bleckmann gained a scalable foundation to embed (Gen) AI across the commercial organization, supporting sustained new business growth.
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