Industrial goods & services

Empowering and optimizing organizations through tailored innovation & data-driven insights

Industrial goods & services

Who we are

In the dynamic industrial landscape, leaders face complex challenges demanding strategic solutions. At SparkOptimus, our teams of experts help organizations optimize business models, cultivate new capabilities, and navigate change effectively. Our tailored approach empowers companies to embrace innovation, leverage technology, expand into new markets, and achieve sustainable success. Our expertise in industry, data-driven insights, and advanced analytics enable us to partner closely with clients, fostering alignment and informed strategic actions.

Our work

Verticals we work with

Electric products & services
Electric products & services
Construction & machine manufacture
Construction & machine manufacture
What we do

Our services

B2B ecommerce

Accelerating B2B ecommerce: Boost your B2B ecommerce businesses for accelerated top-line growth. Our expertise focuses on helping your business fully embrace digital transformation. Our experts will guide you through setup and acceleration, understanding your unique needs, providing strategic insights, analysing market trends, and developing and executing B2B growth plans.

Winning & growing large customers: Unlock a potential+~500% boost in key account leads with our account-based growth strategies. Partner with us to develop a strategy for identifying and engaging key accounts. For a global leading manufacturer, we established a digital collaboration model, providing enhanced insights and services to distributors, resulting in increased distributorship and stronger relationships.

Digital-first ventures for aftermarket

E-commerce serves as a gateway for manufacturers and distributors to explore the aftermarket, unlocking valuable customer pools and data. Launching new customer propositions outside the core business allows for cost-effective value validation and rapid test-and-learn cycles. Leveraging our extensive experience, we aided a global machinery manufacturer in entering the spare parts aftermarket under a new brand. This initiative not only delivered significant value and business growth but also provided crucial insights into customers and parts prone to long-term wear and tear.

Building connected ecosystems

Digital transformation transforms the dynamics of the value chain, enabling direct interaction with end-users for manufacturers, urging distributors to enhance digital channels, and creating competition from smaller, low-cost players. Staying competitive in the future requires comprehensive digitization throughout the value chain. Let us demystify the intricacies and support your decision-making by helping you build, buy, or partner for new propositions. Notably, we accelerated one client's growth from €100 million to €1 billion through the successful launch of an online marketplace.

Building a digitally mature organization

Optimize processes & costs using digital and (Generative) AI: Our comprehensive value scan identifies top market solutions, enabling actionable pilot plans, monetization, and successful technology adoption.

Optimize & harmonize pricing across products and platform: By streamlining global business transitions and architecture, we were able to reduce complexity by 50% for clients, enhancing market competitiveness.

Digital acceleration of sales force & field service: We empower your team with advanced data-driven capabilities and industry-leading technology tools, laying the foundation for an efficient, tech-savvy workforce that delivers exceptional value.

Transform into (digital) innovative organization: With extensive experience in global organizational transformations, we use agile methodologies to reduce costs and cultivate a culture of continuous innovation.

Digital & sustainable business strategies

Due to our focus on customer needs and knowledge on tech, we are a preferred partner in defining business-wide (commercial) strategies in a rapidly changing Industrial environment. We can help you by conducting a scan on your organization (org, tech and proposition), customers, industry, and other markets. Based on this we identify, prioritize, and detail opportunities to enable future growth and profitability aligning with the evolving industry landscape.

B2B ecommerceDigital-first ventures for aftermarketBuilding connected ecosystemsBuilding a digitally mature organizationDigital & sustainable business strategies

Selection of our credentials

Signature cases

Henkel Adhesive Technologies enhances customer experience through digital transformation
Digital Strategy & Transformation

Henkel Adhesive Technologies is the global leading solution provider for adhesives, sealants, and functional coatings worldwide, with annual revenues of €10 billion. Recognizing that digital developments could enable them to better serve their customers along the entire customer journey, Henkel asked SparkOptimus to accelerate the digital transformation of their global sales and marketing functions.

Kickstart digital transformation
Digital Strategy & Transformation

Van Oord is a global leading marine contractor with 150 years of worldwide experience in marine ingenuity. Even though heavy asset industries are yet to be extensively disrupted, Van Oord set the bold ambition to make digital a central value driver for the business, created an internal digital transformation team to do so, and asked us to support this goal. the first B2B ecommerce platform for high-tech drill parts
Ventures and scale-ups

Sandvik Mining & Rock Solutions (SMR) is a leading global supplier of capital equipment, tools, services, and technical solutions for the mining & construction industries. Recognizing the vast strategic potential presented by the growing aftermarket sales, the company engaged SparkOptimus to support the development of their venture concept. This evolved into, the first online retailer of drilling machine parts, ranging from hydraulic pumps to maintenance kits.

"SparkOptimus’ obsession to focus on how to transform the Experience of our Customer & Partners has been instrumental to define our change agenda, to build new capabilities and to transform our organization."

Frederic Chupin

SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation


"SparkOptimus really inspired us with what they brought to the table, and we definitely got the full value of their expertise."

Maurits den Broeder


Van Oord Offshore

"SparkOptimus was instrumental in integrating a learning-focused approach to work, as well as establishing effective governance structures. This allowed us to leverage the benefits of our corporate framework while executing with the agility of a start-up, and implementing robust tracking mechanisms. Despite encountering setbacks and challenges along the way, SparkOptimus remained fully engaged and demonstrated a deep sense of ownership by celebrating successes as if they were their own."

Viktor Valk



Projects completed
Average NPS
Expert webinars per year
Use cases implemented