AI & Data Strategy & Transformation

Data empowerment, AI excellence: Accelerating business growth with Data & AI

AI & Data Strategy & Transformation

Who we are

At SparkOptimus, we specialize in navigating the evolving landscape of Data & (Gen) AI, leveraging over a decade of experience in extracting business value from data. As your strategic partner, we focus on identifying and implementing AI use cases, establishing best-practice capabilities, processes, and technology to enable success at scale. Our track record includes working with leading B2B and B2C companies, helping them leverage Data & AI for tangible business benefits, merging our AI knowledge with proven transformational expertise to enhance the customer experience and improve operational processes.

In a landscape shaped by evolving technologies and changing customer behaviour, having a dependable strategic partner is crucial. At SparkOptimus, we believe in a collaborative approach: we work closely with you, leveraging our expertise to help you adapt and thrive in the face of AI disruption. Our methodology is not just about providing solutions; it's about co-creating a future where your business excels. We support you in generating business value from Data & AI both by creating actionable strategies but also guiding you with on-the-ground support to get it done. Whether it's identifying and implementing (generative) AI use cases or setting up best-practice organizational and technological capabilities, we ensure your journey is seamless and scalable.

AI & Data Strategy & Transformation

Selection of our credentials

What we do

Our services

AI & Data strategy

Our team of experts will partner with you to design a scalable AI strategy, identifying what an AI- and data-driven future could look like for your business. We translate this future outlook into a realistic approach to start realizing business value as soon as possible, while setting your organization up for scale. We specialize in crafting AI & data strategies that set your business up for sustainable success

AI & Data transformation

Kickstart your AI & data transformation with our proven approach. We set up you organization to test & learn at scale by setting up one or more Business Labs – small scale test environments where use cases can be tested at speed with low risk. Once business value is proven, we support scale up throughout the entire organization. Simultaneously, we prepare your organization for data & AI use at scale by setting up enabling capabilities, processes, organization structure, and technology landscape.

Quick AI & Data value scans

(Gen) AI Value Scan: Explore (Gen) AI potential for your organization by determining use cases and designing pilots for quick implementation
Data Quick Scan: In just 1 week, identify (Gen) AI use cases for a specific dataset, and quickly prove value for 2-3 prioritized use cases
(Gen) AI Portfolio Scan: Identify (Gen) AI opportunities and risks for your portfolio companies, then prioritize where to start

Projects per year
Expert webinars per year
Use cases implemented
Focus on the digital age
AI & Data Strategy & Transformation

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"Within one week, SparkOptimus outlined valuable applications of AI across the organization. In this short time span they managed to show how quickly business value can be proven for AI use cases, with a pragmatic, results-oriented approach."

Tuncay Özgüner



"SparkOptimus’ thought leadership in the field of digital disruption and their ability to design, build and scale digital businesses across the globe helped us foster company-wide commitment to the WHY, WHAT and HOW of winning in beer & cider in a digital age. We are now completely aligned on scope/ambition. Thank you for the strong support. We look forward to continuing this shared journey."

Jan Derck van Karnebeek

Chief Commercial Officer


"SparkOptimus proved to be an outstanding business partner for JET. They did an excellent job in defining our ambition, concretizing our future levers of growth and kickstarting the execution, which enabled us to move at a much higher pace than ever envisioned"

Jim Jansen

Senior Director Commercial Growth


"SparkOptimus has been an instrumental partner in our journey towards real-time customer activations. They are pragmatic and results-oriented, and know how to bring an inspiring vision to life by defining the path, getting things done and breaking down organizational silos."

Jesper Waerum

EVP Omnichannel


"SparkOptimus’ obsession to focus on how to transform the Experience of our Customer & Partners has been instrumental to define our change agenda, to build new capabilities and to transform our organization."

Frederic Chupin

SrVP, Customer Experience, e-Commerce & Digital Marketing Transformation


"SparkOptimus has been a phenomenal partner that guided us towards becoming a future-fit organization. On top, they were a pleasant partner to work with that radiates energy, vision, and a clear ‘getting-it-done’ mentality."

Erik van de Brake

Chief Transformation Officer


Get in touch

Let's embark on a journey of digital excellence together; connect with our Data & AI experts at SparkOptimus today