Hear it on
Podcast SpotifyPodcast ApplePodcast Amazon MusicPodcast Goolgle
Mark Schneider
June 30, 2021
Interviewed by
Alexandra Jankovich
Alexandra Jankovich
Share it

Mark Schneider, CEO Nestlé

This the full version of the interview.
Click here to see the summary.

CEO of Nestlé, Mark Schneider believes the best of digital is yet to come. As he leads the transformation, he shares key digital insights with Alexandra Jankovich: how consumers now move seamlessly between opportunities, why businesses need to reconfigure fast, and how mindsets are shifting from forward-looking market research to real-time data experimentation.

Want to know how companies take on digital disruption? Read our latest book Disruption in Action


00:37 Sustainability & Transparency: Creating Shared Value and concrete initiatives, e.g. the carbon road map and reducing packaging waste

05:57 In digital, “the best days are yet to come”: On digitalisation, data and personalisation with concrete examples from Nestlé’s pet food and pet care division

09:33 Ecosystem building: The opportunity of a direct relationship with the customer and the uninterrupted customer journey

15:23 B2B channel transformation: Shifting from look-forward market research to real-time, real-data approaches

17:30 Leadership: The importance of a fast-paced trial-and-error mindset while reconciling of failing fast-culture with food safety and quality