Digital Strategy & Transformation

Empowering businesses to navigate digital disruption and achieve sustainable growth through strategic transformation.

Digital Strategy & Transformation

Who we are

Since our inception in 2010, our dedicated team of experienced and passionate digital transformation specialists have been working alongside businesses to overcome the challenges of digital disruption. Our customer-centric approach drives autonomous digital growth, aligning technology, data, and organizational structures. Our methodology focuses on creating adaptable technology landscapes, leveraging data for objective decision-making, and instilling a customer-first culture. Grounded in practical execution, we support companies from strategy development to implementation, drawing on extensive cross-sector experience.

Our guiding principle is to prioritize customer needs, translating them into actionable technical and organizational requirements. We strive to deliver exceptional customer experiences, ensuring that technology effectively supports their needs.

Beyond immediate projects, we engage incapability building, working closely with the teams within the businesses through coaching and training to foster continuous improvement and growth. We also share our knowledge widely through initiatives such as masterclasses and pro bono work. Together, we aim to accelerate growth and create a positive impact on the world.

Digital Strategy & Transformation

Selection of our credentials

What we do

Our services

Strategy in a digitizing world

Transforming your business in the ever-evolving digital landscape requires a robust strategy. Our team of experts will partner with you to plan and execute your digital transformation journey, enabling you to identify immediate improvements and use cases, explore new opportunities in the digital landscape, and prepare your organization for future disruptive changes. We will translate these insights into a comprehensive capability building plan. Our strategic approach ensures a balanced and holistic approach to navigating the complexities of a rapidly evolving business environment. We will help you create a compelling digital future for your business through long-term vision development.

Global digital transformation

Our Global Digital Transformation service empowers businesses to leverage technology in reshaping processes, culture, and customer experiences, adapting to the ever-changing demands of the digital era. With our expertise and agility, we cultivate an innovative culture that encourages the development and implementation of new ideas, products, or services using digital technologies. Our primary focus is on understanding and fulfilling customer needs through digital channels, personalized experiences, and heightened customer engagement. As your comprehensive partner, we address every facet of the digital transformation journey. Our approach delivers seamless, integrated, and holistic solutions to the challenges and opportunities presented by the rapidly evolving digital landscape.

Digital transformation health check

Our comprehensive Digital Transformation Health Check provides your organisation a roadmap for improvement and sets the foundation for a more agile, innovative, and digitally mature organization. Our experts will assess and evaluate the current state of your organization's digital capabilities and strategies in order to identify strengths, weaknesses, and areas for improvement in order to enhance the overall digital maturity and effectiveness of the organization. Want to find out how your business can benefit from our 1-week digital strategy scan? Click here to get in touch with us.

Clients we have worked with
Countries we have done projects in
Projects completed
Focus on the digital age
Digital Strategy & Transformation

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"SparkOptimus was a great partner that helped us to shape a compelling vision for our future digital passenger experience, which gives direction and guidance to our teams for the journey ahead. And on top, they were a very pleasant and fun team to work with!"

Mieke Struik

Senior Manager Business & Tech platform Commercial


"SparkOptimus in this process has proved its value by bringing a sharp external perspective along with a structured approach, and building from there a joint vision that very well aligns with the challenges that NS currently faces. By doing so, they have helped NS bring the physical and digital customer journey closer together."

Ron Schneider

Head of Consumer Market

NS Reizigers

"SparkOptimus’ thought leadership in the field of digital disruption and their ability to design, build and scale digital businesses across the globe helped us foster company-wide commitment to the WHY, WHAT and HOW of winning in beer & cider in a digital age. We are now completely aligned on scope/ambition. Thank you for the strong support. We look forward to continuing this shared journey."

Jan Derck van Karnebeek

Chief Commercial Officer


"SparkOptimus has been a phenomenal partner that guided us towards becoming a future-fit organization. On top, they were a pleasant partner to work with that radiates energy, vision, and a clear ‘getting-it-done’ mentality."

Erik van de Brake

Chief Transformation Officer


Get in touch

Let's embark on a journey of digital excellence together; connect with our Digital Strategy & Transformation experts at SparkOptimus today