In order to fully live and breathe co-development, we established a joint HEINEKEN-SparkOptimus team and worked side by side with both the global and local market organisations. We led a focused set of top-down interactions with the Executive Team on the Why, What and How of winning in a digital age. The outcome was an aligned view of the global digital agenda. In parallel, we co-developed bottom-up market-specific visions, strategies, and plans on the ground with the Management Teams of HEINEKEN’s largest Operating Companies. This was done through dedicated one-week Strategy Exercises in each of these markets across the globe. Finally, we consolidated the collective top-down and bottom-up findings in an overarching HEINEKEN N.V. vision for becoming a consumer & customer-first, self-learning and high-velocity company, and developed an overall change story and action plan.