Webinar

The Future of Field Sales

Discover how data & AI, combined with more traditional ‘digitized B2B sales’, will change field sales completely. We share a vision of how Sales Reps will become Business Advisors and will leverage data & AI to realize higher revenues at lower cost-to-serve. Join our experts, Michiel Bos and Steven Koolen (Sector Leads Consumer Goods) for a discussion on how to combine vision with getting started today. Apply for a spot now.

Date to be announced soon

October 10, 2024

16:30

17:30

Download our GenAI CPG Benchmark report

Our speakers and moderators

Our guests

Our moderators

Michiel Bos

Moderator

Sector Lead Consumer Goods

SparkOptimus

Steven Koolen

Moderator

Sector Lead Consumer Goods, Industrial Goods & Services, Energy

SparkOptimus

In this webinar, our experts Michiel Bos and Steven Koolen (Sector Leads for Consumer Goods) will reveal how data and AI, integrated with digitized B2B sales, are set to transform field sales. Learn how Sales Reps will evolve into Business Advisors, leveraging these technologies to drive higher revenues while reducing costs.

What to expect

• We will explore how GenAI can transform field sales by optimizing every stage of a sales representative's journey - from pre-visit planning to post-visit administration

• We will delve into how GenAI will increasingly influence core functions like marketing, product development, customer service, and sales

• Learn about the transition from traditional, manual processes to automated, highly personalized, and predictive analytics-driven approaches.

What to expect

Know-how: Understanding of how digital, data, and AI can create business value
Inspiration: Concrete use case from adjacent industries
‍Real-world experience: Lessons from Enstall, the global leader in solar mounting system
‍Practical: Lessons learned through interactive discussion & networking with peers

Hands-free voice logging for installers, boosting adherence

Problem

Data fields had to be filled out after every visit, but in practice installers did not do it

Solution

A voice-enabled tool so installers can log activities hands-free while driving to their next assignment

Result

+2% upsell revenue, due to better data quality & personalized advice

Be part of a unique conversation

No rhetoric - real world insights only. We will talk honestly about the failures, frustrations and issues our panelists and ourselves have faced - openly approaching the challenging topics and always tell it like it is.