Marks & Spencer (M&S) is the UK’s leading department store with over £9 billion in sales. As non-food sales growth was stagnating and M&S had identified many opportunities to address this, M&S asked SparkOptimus to prioritize M&S’ main sales growth opportunities to focus investments.
“SparkOptimus clearly has shown its strengths by being able to pinpoint our key priorities based on both thorough fact-based analyses and expertise of the consumers, the company, and the industry”
Suzanna BroerGlobal Director Insights & Loyalty Marks & Spencer
Working closely with the M&S organization, SparkOptimus designed and analyzed a large UK-wide consumer survey to gain fact-based insights into the consumer journey and shopping behavior of M&S UK’s customers and non-customers to be able to quantify and truly understand their drivers and barriers. After building this fact base, the joint M&S-SparkOptimus team performed a strategic assessment of priorities to pursue.
The M&S-SparkOptimus team provided clear priorities and actions to grow sales based on the quantitative study, supplemented with joint M&S-SparkOptimus expertise. The project results enable M&S to focus investments on key opportunities.