Shaping TBI’s group-wide AI strategy

Shaping TBI’s group-wide AI strategy

Shaping TBI’s group-wide AI strategy
What they wanted

TBI Holdings, a €2.8bn revenue group with ~21 companies and ~6,500 employees, aimed to become a front-runner in AI adoption across its organization.

While the potential of AI was clear, TBI needed a coherent structure, governance and prioritization across operating companies to turn this ambition into action. They needed a clear, group-wide direction that balanced alignment with the autonomy of individual companies, while also identifying tangible, high-impact opportunities.

What they said

SparkOptimus not only helped us sharpen our AI strategy, but also gave us the tools to scale it across the organization. Their pragmatic approach and deep expertise in both AI and transformation made them a valuable partner in this important step toward our 2027 ambition

Mike Janse
COO & Executive Board Member
What we did

We developed a fact-based AI strategy and execution-ready portfolio by combining top-down strategic alignment with bottom-up validation.

First, we conducted a rigorous AI maturity assessment across the group to establish a clear baseline and identify value potential. This was complemented by AI Value Scans within multiple operating companies, ensuring initiatives were grounded in real business impact.

We then translated these insights into a coherent holding-wide AI strategy, including governance and prioritization frameworks that align direction while preserving company independence.

Finally, we built a prioritized, execution-ready portfolio of high-impact AI initiatives at both the holding and operating company level, enabling immediate action and scalable implementation.

Shaping TBI’s group-wide AI strategy

Take the insights with you

Download this free Case Study with Exclusive Insights straight to your inbox.
What we achieved

Together, we achieved:

  • A clear and fact-based view on AI maturity and value potential across the entire group, creating a strong foundation for decision-making
  • A coherent, group-wide AI strategy, aligning direction while maintaining company autonomy
  • A tangible momentum by identifying and kickstarting high-impact AI initiatives across five operating companies, turning strategy into tangible progress

This resulted in a practical and execution-ready AI portfolio, positioning TBI to accelerate adoption and capture value over the next 3–5 years.

Michiel Bos
Michiel Bos
Partner | Sector Lead Consumer Goods

Ready to transform your organization? Discover how with our 1-week scan.