Strengthening TIP’ s digital foundation and customer proposition
Strengthening TIP’ s digital foundation and customer proposition
TIP Group is Europe’s leading truck and trailer leasing, rental, and maintenance specialist, with over 90,000 assets across 130 locations. With the ambition to significantly grow revenue by 2030 through its One TIP strategy, digital was identified as a critical growth pillar. However, existing digital capabilities were falling short of both customer expectations and internal employee needs. TIP wanted to strengthen its digital foundation and define a future-proof customer proposition that could support scalable growth, improve customer experience, and enable digital, data and AI driven value creation across the organization.
SparkOptimus is a true partner in helping achieve digital, data and AI goals, combining deep expertise, rigorous analysis of the context, and translation into practical recommendations that deliver a step change
SparkOptimus partnered closely with TIP to strengthen its digital operating model and shape a clear digital vision for the future. We conducted a detailed assessment of TIP’s current digital setup and technology landscape to identify key pain points and opportunities across the value chain. A customer first approach was applied through 100+ in depth interviews with customers and employees across multiple countries, ensuring deep understanding of real needs and challenges. We worked side by side with TIP teams in international, on the ground workshops, co creating priorities, aligning stakeholders, and building ownership to ensure the organization was equipped to execute and scale digital capabilities sustainably.
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Together with TIP, we shaped a clear digital vision that demonstrates how digital can unlock significant EBITDA potential, making the value at stake tangible and actionable. TIP now has a shared understanding of where and how digital drives impact across its business, supported by a strengthened digital setup and a clearly defined future customer proposition. The engagement created alignment across countries and teams, established a strong foundation for execution, and positioned TIP to accelerate growth through digital, data and AI with lasting organizational ownership.
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