Strategic plan & first steps
Walvis Participaties is a venture capitalist that invests in Dutch internet technology companies. Walvis Fund III focusses on companies in (early) growth stages and with global ambitions. They received a funding request for a minority equity stake in a Dutch online platform that wants to expand their proposition globally. Walvis asked SparkOptimus to conduct a commercial due diligence to evaluate this proposition.
â€śSparkOptimus has the required (digital) expertise to conduct thorough outside-in analyses of online companies. Their concise report gave us the confirmation of our own analysis that we are making the correct investment decisionâ€ť
Vincent GravesteynManaging Director Walvis Participaties
SparkOptimus conducted in-depth interviews with the Dutch CEO to validate all aspects of the global proposition. We also interviewed employees in key positions to understand the current operations, the ambition for expansion, and the roll-out plans. Furthermore, we reviewed internal documentation on, e.g., financial model, organizational structure, and sales strategy. We conducted an outside-in evaluation with specific focus on several key concerns, such as a business case sensitivity analysis.
We summarized our conclusions in a concise presentation, focusing on our observations around proposition & market, technology, and organization, and flagged issues that needed resolving for a successful expansion. Based on the comfort provided by our report, amongst others, Walvis Participaties made the decision to invest in the Dutch online platform.