Unlocking value in the Customer Supply Chain: improving customer experience, reducing costs, and streamlining operations.

In today’s rapidly evolving Consumer Goods industry, the customer supply chain is a critical differentiator. Yet many organizations struggle with complex, manual processes, fragmented tools, and inefficient issue resolution — all of which increase costs and negatively impact customer satisfaction.

In this focused 60-minute session, you’ll gain firsthand insights into how leading Consumer Packaged Goods (CPG) companies are revolutionizing their customer supply chains to unlock significant value. Together with Michiel Bos, Senior Partner at SparkOptimus, we will dive deep into practical strategies and real-world solutions that address the most pressing challenges supply chain teams face today.

What you’ll discover:

• A comprehensive overview of key pain points in customer supply chain management — from high-touch order handling to disjointed technology ecosystems
• Proven approaches to reducing manual complexity and operational costs without sacrificing service quality
• Actionable examples showcasing how digitization and AI-driven tools can streamline customer interactions and accelerate issue resolution
• Success stories from global CPG leaders who have transformed their supply chains for enhanced efficiency and customer satisfaction
• An interactive Q&A session offering peer insights and personalized advice

This webinar is perfect for supply chain leaders, operations managers, customer service executives, and anyone looking to optimize the customer supply chain to drive measurable business impact.

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