Panel discussion

Digital Transformation RoundTable

What does it take to launch and scale disruptive B2C propositions in a regulated or complex company environment? And how to bring customer focus to live and tap into the accelerating potential of (Gen) AI?

Date to be announced soon

September 18, 2025

16:30

18:00

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Our speakers and moderators

Our guests

Our moderators

Chief Commercial Officer

Athora

Henriëtte Hoving

Moderator

Sector Lead Financial Services

SparkOptimus

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What to expect

Join us for the SparkOptimus Digital Transformation Roundtable on Thursday September 18, 16h30-18h00 on the topic of launching and scaling disruptive B2C propositions in regulated and complex sectors.

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Annemieke Visser-Brons, CCO of Athora NL and overseeing the Zwitserleven and Reaal brands, will speak about her vision and the journey of Zwitserleven’s digital-first B2C pension proposition. Zwitserleven’s new platform provides B2C customers easy guidance towards pension life - in a direct model that is novel to the industry in many ways. Annemieke will share her ‘tales from the trenches’ of what it takes to launch and scale an innovative business and will lay down her vision for the future, covering how to bring customer focus to life in a regulated sector and monetize business value from (Gen) AI.

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Be part of a unique conversation

No rhetoric - real world insights only. We will talk honestly about the failures, frustrations and issues our panelists and ourselves have faced - openly approaching the challenging topics and always tell it like it is.