Financial Services RoundTable on Disruptive B2C Propositions

Join us for the Financial Services Roundtable for senior executives on Thursday September 18, 16h30-18h00 on the topic of launching and scaling disruptive B2C propositions. This event is relevant for leaders in pensions that are preparing for commercial success after WTP, as well as for executives in banking, insurance, asset management, leasing, and payments that are looking to serve their customers better, faster, and cheaper through digital and (Gen) AI.

Annemieke Visser-Brons, CCO of Athora NL and overseeing the Zwitserleven and Reaal brands, will speak about on her vision and the journey of Zwitserleven’s digital-first B2C proposition for decumulation. Zwitserleven’s platform launched last summer and provides B2C customers easy guidance towards pension life – instead of a traditional focus on products and processes. In this invite-only event, Annemieke will share her ‘tales from the trenches’ of what it takes to launch and scale an innovative business and will lay down her vision for the future: more focus on the customer and more business value from digital and (Gen) AI.