Henriëtte Hoving

Henriëtte Hoving is an Associate Partner at SparkOptimus. She holds a Master’s degree in Philosophy from the University of Groningen and a Master’s degree in Managerial Economics from the London School of Economics. At SparkOptimus, Henriëtte helps clients stay relevant and competitive, co-creating digital strategies and building capabilities. Henriëtte has extensive international experience – having worked across Europe, in the US, and on the African continent – and specializes in direct-to-consumer propositions for producers and B2B2C marketplaces. In her spare time, you can find her reading a good novel or improving her boxing technique.