The Rijksmuseum is the largest museum of the Netherlands with almost 2.5 million visitors per year. In February 2015, the Rijksmuseum opened its doors for the internationally acclaimed ‘Late Rembrandt’ exhibition. The museum had set the ambition to sell a vast majority of tickets online and to become an international online frontrunner. Rijksmuseum asked SparkOptimus to support them in professionalizing their online marketing and ticket sales.
âWe are deeply impressed with the work of SparkOptimus. Within days, true impact was noticeable within my organization. They not only impacted âLate Rembrandtâ ticket sales, but brought our entire online marketing to the next level. On top, they are great fun to work withâ
Marjolijn MeynenMarketing Director Rijksmuseum
SparkOptimus performed a comprehensive scan of the online marketing activities, including traffic generation (SEA, affiliate, email & social), conversion optimization and data-driven steering. By comparing the observations with online marketing and e-commerce best practices, numerous quick wins and practical solutions were proposed. Key solutions where directly implemented under supervision of SparkOptimus.
The proposed practical solutions immediately impacted the daily way of working and results. Our support on the initiated projects gave the Rijksmuseum the right knowledge and tools to successfully launch new online campaigns and optimize conversion, boosting online ticket sales for this exhibition and exhibitions to come.