Kickstarting launch of a new proposition
ECI is one of the oldest Dutch online book stores. After a restart in early 2014, ECI rebuilt its core business processes and organizational foundation and was ready for the next step. They asked us to define a minimum viable product (MVP) for its new proposition and support the MVP implementation and launch of this new proposition.
With their distinctive energetic hands-on approach, intelligence, and broad digital expertise, SparkOptimus helped us quickly realize impactful improvements to our proposition & organization.
First, we created a clear overview of required changes through a short gap analysis between the current situation and ECI’s envisioned proposition. Together with ECI we fine-tuned the proposition and then defined front-end & back-end MVP priorities to deliver the optimal customer journey with available resources. During implementation we used a focused setup to coordinate multiple cross-functional teams to deliver results on a high-paced Scrum rhythm.
Take the insights with you
With strong focus and effort of all teams we successfully launched ECI’s new proposition in just 14 weeks’ time. In the MVP we updated ECI’s proposition, touchpoints and organization to reflect a new customer journey centered around service and advice. Additionally, we started a growth path and defined the action plan to take the next steps.
Want to find out how your business can benefit from a digital transformation? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
