Crafting a global e-commerce strategy
ECI is one of the oldest Dutch online book stores. After a restart in early 2014, ECI rebuilt its core business processes and organizational foundation and was ready for the next step. They asked us to define a minimum viable product (MVP) for its new proposition and support the MVP implementation and launch of this new proposition.
â€śWith their distinctive energetic hands-on approach, intelligence, and broad digital expertise, SparkOptimus helped us quickly realize impactful improvements to our proposition & organization.â€ť
Josja ZijlstraManaging Director ECI
First, we created a clear overview of required changes through a short gap analysis between the current situation and ECIâ€™s envisioned proposition. Together with ECI we fine-tuned the proposition and then defined front-end & back-end MVP priorities to deliver the optimal customer journey with available resources. During implementation we used a focused setup to coordinate multiple cross-functional teams to deliver results on a high-paced Scrum rhythm.
With strong focus and effort of all teams we successfully launched ECIâ€™s new proposition in just 14 weeksâ€™ time. In the MVP we updated ECIâ€™s proposition, touchpoints and organization to reflect a new customer journey centered around service and advice. Additionally, we started a growth path and defined the action plan to take the next steps.