Defined and accelerated digital focus areas
Albert Heijn is the largest supermarket chain in the Netherlands. They were looking to grow their digital offerings to their customers, both online and in physical stores. Albert Heijn defined what the role of digital should be in their organization and set a bold digital ambition. They asked SparkOptimus to define and flesh out four digital focus areas to accelerate.
SparkOptimus not only brings top of the bill expertise in the digital field, they also allowed for great collaboration and rigor with our cross-functional teams
SparkOptimus worked with Albert Heijn to gather outside-in inspiration, including from company visits at a Silicon Valley trip with management. We jointly prioritized digital focus areas and set up cross-functional working teams, composed of employees from different functional backgrounds. SparkOptimus guided the teams to collaboratively and iteratively work out the business plans and roadmap.
Take the insights with you
SparkOptimus supported the cross-functional teams on the completion of four actionable business plans including objectives, a prioritized features roadmap and a list of tests to run. We also set up technology and organizational enablers to support the teams in achieving the objectives. Finally, we created buy-in from senior management, and energized the teams, in order to realize the bold ambition.
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In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
