Defined and accelerated digital focus areas

Albert Heijn is the largest supermarket chain in the Netherlands. They were looking to grow their digital offerings to their customers, both online and in physical stores. Albert Heijn defined what the role of digital should be in their organization and set a bold digital ambition. They asked SparkOptimus to define and flesh out four digital focus areas to accelerate.

SparkOptimus worked with Albert Heijn to gather outside-in inspiration, including from company visits at a Silicon Valley trip with management. We jointly prioritized digital focus areas and set up cross-functional working teams, composed of employees from different functional backgrounds. SparkOptimus guided the teams to collaboratively and iteratively work out the business plans and roadmap.