Omnichannel growth strategy and roll-out plan
Gamma Belgium is a top 3 player in the Belgian DIY market. Every week 160,000 customers shop at one of 80+ stores in Flanders or Wallonia. As part of the Intergamma cross-channel strategy, Gamma Belgium launched their webshop in early 2014.SparkOptimus was asked to help build an adaptive and self-learning e-commerce organization with a constant focus on growth and profit maximization.
“SparkOptimus had a great impact on our organization, increasing the e-commerce knowledge level significantly, while providing us with the tools needed to take our online presence to the next level!”
Rudi Petit-JeanCEO Gamma Belgium
SparkOptimus supported Gamma by creating an online assortment selection and optimization process, setting up and managing online marketing campaigns, and helping hire additions to the e-commerce team. In addition, it created dashboards to accurately steer all new processes. All departments were taken through a step-by-step process to build capabilities in new data analysis, marketing and online category management.
By setting up the organizational e-commerce fundament, we provided Gamma with the required know-how and tailor-made tools to kick-start its presence in the Belgian online DIY market and start achieving its growth objectives.