Close
  • Our approach
  • Our services
  • Our team
  • Career
  • Cases
  • Insights
  • Blog
  • Contact
  • EN | DE
    Logo
    • CEO stories
    • Industry focus
    • Digital know-how
    • Books
    • AI Masterclass
    Menu

    Expert perspectives, practical know-how

    The world is changing fast, and digital technologies are both driving the chaos and offering the key. But what’s behind the buzzwords?

    SparkOptimus Insights provides expert perspectives and practical know-how on how to make disruption work. Take control and lead the change.

    Books

    Disruption in Action

    Disruption in Action reveals how to take on digital disruption and win. Told through seven fictionalised company stories based on the authors’ experience as Europe’s leading digital transformation experts, this book goes to the heart of digital disruption and explores the high-level strategy through to the operational nitty-gritty of transformation projects

    More info

    A Decade of Making Disruption Work

    It’s been ten years in which digital start-ups have become global brands, and high street titans have toppled like T-rexes, while practically every business left standing has undergone some form of digital transformation. This is the story of what happened and our role in it. It’s also the story of who we are, and our vision for the next ten years of making disruption work.

    More info

    10 Recommendations to make disruption work in the next decade

    We have developed 10 “conversation starters” on the opportunities we think matter most. Our goal is to Spark a conversation, inspire and challenge you, and work together to initiate these bold moves now.

    More info

    Make Disruption Work

    We have entered a new era of technology-driven disruption. This presents risks, but also a tremendous opportunity for you to change your company. This book is about how to make disruption work for you. It’s based on our experience of transforming some of the biggest companies in the world.

    More info

    CEO stories

    video
    Carsten Knobel on taking Henkel’s Purposeful Growth agenda to next level | Full interview

    Since taking the helm as CEO at Henkel in 2020, Carsten Knobel has been a driving force behind the company’s Purposeful Growth agenda. In this Interview with managing partner and co-founder of SparkOptimus, Alexandra Jankovich, he discusses the progress made over the last two years, the five key elements behind the agenda and what the future holds.

    Read more
    video
    Carsten Knobel on taking Henkel’s Purposeful Growth agenda to next level | Interview summary

    In this interview with managing partner and co-founder of SparkOptimus, Alexandra Jankovich, Henkel’s CEO Carsten Knobel discusses diversity, sustainability, digital transformation and the way Henkel uses digital to serve their consumers and customers better.

    Read more
    video
    Nancy McKinstry on Wolters Kluwer’s digital transformation

    Nancy McKinstry, CEO of Wolters Kluwer propelled the company from the print age into the digital era while growing the share of digital revenue from ~30% to ~90%. In this interview summary, McKinstry explains the crucial steps of the transformation. She talks about the benefits of diverse teams, speaks about how she kept shareholders on board and shares what she would have done differently.

    9 mins
    Read more
    video
    Nancy McKinstry, CEO Wolters Kluwer, Full interview

    Nancy McKinstry, CEO of Wolters Kluwer shares her key insights from 18 years at the top. How did she lead the company from the print age into the digital era while growing the share of digital revenue from ~30% to ~90%? Watch the full interview for the key insights of this digital transformation journey, the role of diversity, portfolio, revenue reinvestment, talent and much more.

    39 mins
    Read more
    video
    Mark Schneider, CEO Nestlé

    CEO of Nestlé, Mark Schneider believes the best of digital is yet to come. As he leads the transformation, he shares key digital insights with Alexandra Jankovich: how consumers now move seamlessly between opportunities, why businesses need to reconfigure fast, and how mindsets are shifting from forward-looking market research to real-time data experimentation.

    23 mins
    Read more
    video
    Jitse Groen, founder & CEO Just Eat Takeaway.com

    How did Just Eat Takeaway.com become Europe’s #1 food delivery marketplace? Founder and CEO Jitse Groen speaks about his approach to conquering new markets, how he adapts his leadership style over time, and he reveals the two key performance indicators he looks at every day.

    Read more
    video
    Jean-François van Boxmeer, former CEO Heineken, Full interview

    Heineken’s former CEO, Jean-François van Boxmeer and Alexandra Jankovich, Co-founder & Managing Partner of SparkOptimus are looking back on the past 5 years of global partnership. Together they discuss digital initiatives, transformation strategies and innovative start-ups and what it takes to lead in digital as one of the world’s largest brewers.

    Read more
    video
    The digital transformation of HEINEKEN

    As Heineken’s former CEO, Jean-François van Boxmeer doubled revenues while leading digital transformation. Looking back on the past 5 years of global partnership with SparkOptimus, he talks about embracing technology, digital leadership, and learning from failures.

    Read more
    video
    Hanneke Faber, President Global Foods & Refreshment Unilever

    Hanneke Faber, President Global Foods & Refreshment at Unilever, and listed by Fortune as one of the world’s most powerful women, discusses her leadership style with Alexandra Jankovich, as well as how she’s getting out on the edge with sustainability, technology and cultural change to win markets and do good.

    21 mins
    Read more
    video
    How German supermarket chain Edeka disrupts its own market with Picnic – Joris Beckers, co-founder Picnic

    Embracing disruption: In 2017, Edeka – Germany’s largest supermarket chain – partnered up with online supermarket Picnic to disrupt its own market. Joris Beckers, co-founder of Picnic, talks about the partnership in our new video.

    5 mins
    Read more
    video
    Eddie Perdok, CEO Kramp

    Eddie Perdok, CEO of Kramp, took sales from 0 to 95% online, tripling turnover in ten years to become Europe’s largest supplier of agricultural parts. He talks to Alexandra Jankovich about how he’s now building for the future, heading off disruption from Amazon, and why to be a leader in digital, you need to think people first, digital second.

    21 mins
    Read more
    video
    Spark’s first project: Daniel Ropers, co-founder and former CEO bol.com

    In 2010, bol.com faced a pivotal question: grow new product categories or expand into streaming? Daniel Ropers, former CEO of bol.com, talks about working with SparkOptimus on the strategy.

    5 mins
    Read more
    See all

    “Disruption is on every business leader’s mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path.”

    – Wiebe Draijer, CEO of Rabobank

    “I have seen SparkOptimus play a crucial role in bringing a strategic perspective to fast-growing digital disruptors and helping them overcome their scaling challenges. They are truly the market leader in hands-on digital  know-how.”

    –  Adriaan Nühn, Chair of the Supervisory Board of Just Eat Takeaway.com

    “SparkOptimus has been a true partner for our digital transformation journey, from strategy to actually doing the implementation work side-by-side with our digital and ecommerce teams.”

    – Prabha Parameswaran, Group President, Global Innovation Group at Colgate-Palmolive

    “With their digital know-how, enthusiasm, and informal pragmatic approach, SparkOptimus has the unique ability to help companies to truly embrace disruption.”

    – Susan Duinhoven, President and CEO of Sanoma, former CEO of Wegener and Thomas Cook Western Europe

    “SparkOptimus played a substantial role in shaping the omnichannel retail landscape we know today.”

    – Dick Boer, Former CEO of Ahold Delhaize, member of Nestlé’s Board of Directors

    “SparkOptimus’ practical view on disruption becomes very apparent in their masterclasses, which offer useful tools to make disruption work for any company.”

    – Franck Moison, Non-executive Director of UPS, Somalogic and Hanes Brands Inc., former Vice chair of Colgate-Palmolive

    “We want to express our sincere gratitude towards SparkOptimus for their hard work towards realizing Koningsdagthuis.nl, a digital platform that enabled the virtual celebration of King’s Day during the smart lockdown: stay home, stay in touch, celebrate online. It gave wings to the virtual celebration of King’s Day by connecting tradition with innovation – something that was not deemed possible until recently.”

    –  Their Majesties King Willem-Alexander and Queen Máxima of the Netherlands

    Industry focus

    article
    Financial services
    Jur Gaarlandt
    Transforming the customer experience of financial products

    For many decades, banks, insurance companies and mortgage lenders enjoyed dominant positions in high-margin markets, protected by strict regulation, strong customer lock-in and high capital requirements. However, even they have not been immune to disruption.

    3 mins
    Read more
    article
    Consumer goods
    The key to survival in a disrupted CPG reality

    Over the last decade, the traditional strengths of Consumer Packaged Goods (CPG) companies have been slowly eroded. Companies no longer need to own factories to produce goods, Amazon sells anyone’s products, the power of mass-marketing through traditional media is dwindling, talent favours startups, and innovation happens increasingly outside corporate R&D centres.

    3 mins
    Read more
    article
    Retail
    Maurice van Heijningen
    Shaping the omnichannel retail landscape we know today

    By the early 2010s, global ecommerce sales had already grown to a significant size. Front-running disruptors such as Amazon and Zalando were aggressively tearing down consumer adoption barriers, for example by offering free shipping and free returns, and it was becoming increasingly apparent to incumbent retailers that the shift to online could no longer be ignored.

    4 mins
    Read more
    article
    Travel and media
    Joris Hulst
    Where digital disruption hit first

    Around the start of the century, travel was ripe for disruption. Booking a holiday meant a trip to the travel agent, involving long queues, poor information and high cancellation fees. Fast forward to 2020 and the industry has changed dramatically: booking takes place overwhelmingly on digital platforms and suppliers have lost market share to a slew of independent high-quality operators.

    3 mins
    Read more
    article
    Making pension data-driven

    It’s an interesting time in today’s pension market. By 2025, a new legal framework will come into play that makes one’s pension more personal but also more risk-carrying. This is against the backdrop of a population that increasingly  got used to being in control of its own life decisions. Be it execution-only mortgages, do-it-yourself investment platforms or Siri/Cortana as the PA-for-all.

    2 mins
    Read more
    article
    Industrial goods
    Tailoring digital solutions for the B2B marketplace

    By the mid-2010s, consumer adoption of digital was widespread, but in industrial B2B markets it was still in its infancy. However, strongly influenced by their consumer experiences, business customers were starting to ask why their B2B interactions were so slow, opaque, and dated in feel in comparison.

    3 mins
    Read more
    See all

    Digital know-how

    article
    Ventures and scale-ups
    Hidde van ManenKatja Knox
    How to govern corporate ventures

    Companies are increasingly using corporate venturing as a tool to expand on internally motivated innovation initiatives. Being a serious player in corporate venturing, however, requires governance rules and cultural dynamics that do not always fit into the existing corporate context. This is the sixth article in our series on corporate venturing. As we’ve already touched upon […]

    Read more
    article
    Ventures and scale-ups
    Hidde van Manen
    Common pitfalls in corporate venturing

    90% of ventures fail sooner or later, and there’s no shame in that. Many things can go wrong when building and scaling a venture. Although a lot has been written on this topic by the brightest minds in the industry, many founders continue to fall for the same mistakes when building a venture. Where the […]

    14 mins
    Read more
    article
    Ventures and scale-ups
    Hidde van Manen
    How to scale a corporate venture

    This is the fourth article in our series on corporate venturing. The ‘Lean Startup’ book was published more than a decade ago. By now, many people know how to get through the first stages of exploring new corporate venture ideas. The “MVP” terminology has been used and abused and many corporates have added ventures to their […]

    7 mins
    Read more
    article
    Ventures and scale-ups
    Hidde van Manen
    How to build a venture

    Have you ever felt that your business is ready to build a venture but lacks the systematic skills & mindset to successfully reach your goal? Then you might want to keep reading.

    8 mins
    Read more
    article
    Ventures and scale-ups
    Hidde van Manen
    When to build a corporate venture (and when not to)

    This is the second article in our series on corporate venturing. As a C-level executive or head of strategy, you are continuously on the look-out for disruptive trends and want to understand how to effectively tap into an environment that is continuously changing. You may already have specific ideas in mind on how to do this, […]

    8 mins
    Read more
    article
    Ventures and scale-ups
    Hidde van Manen
    Introduction to corporate venturing

    This is the first article in our series on corporate venturing, see the full series below. This article is the first in our new series of articles on ventures and scale-ups in a corporate setting. In this series, we will share our insights from working with clients around the world to build new disruptive ventures, and help […]

    6 mins
    Read more
    article
    Mergers and acquisitions
    Steven Koolen
    Bringing investors and digital disruptors together

    What happened Early disruptors were often owned by private capital or visionary private equity firms. As these disruptors scaled, more capital was needed, and with sufficient backing some were able to overthrow existing markets and create new ‘blue oceans’. Encouraged by such tech success stories, private equity funds began to see the potential of high-growth […]

    5 mins
    Read more
    article
    Early disruptors
    Joris Hulst
    How online-first players succeeded

    No industry is safe from disruption. This is because disruptors have consistently found a way – using technology – to serve customers better, faster and cheaper. Over the last ten years industries have fallen one by one: first travel and media, and then retail electronics, fashion, food, and so on; initially in B2C, and then […]

    5 mins
    Read more
    article
    Way of working
    Jur Gaarlandt
    Should your global firm centralize digital operations?

    To centralize or localize digital activities? Companies across all industries are facing versions of this dilemma – each organization with a different set of caveats. Why language and local regulation are not relevant and which factors should be considered instead.

    10 mins
    Read more
    article
    How-to
    Tom Voskes
    How to transform your organization for digital success during a crisis

    COVID-19 exposed our resilience and flexibility creating momentum and openness to leap forward and set up your organization for digital success.

    3 mins
    Read more
    article
    How-to
    How to start boosting “direct-to-consumer” sales today

    Build the foundation to own the end-user relationship and data for the future and start going direct-to-consumer today.

    4 mins
    Read more
    article
    How-to
    Tom Voskes
    How to design the post-COVID-future of your business on three levels

    Positive side-effects of the COVID-19 outbreak create a perfect environment for disruptive thinking and to design your business’s future.

    3 mins
    Read more
    See all

    “The digital expertise and structured, practical approach of the SparkOptimus team have helped us to understand and improve our customer journey. We are now focused on how educators can use Stories that Move to help students feel empathy, be moved, and want in turn to contribute to improving their corner of the world.”

    – Karen Polak, International coordinator of Stories that Move at the Anne Frank House

    “I was very impressed by the way SparkOptimus was able to translate complex knowledge and diverse insights, captured over a decade of activity, into clear, simple, and easy to implement principles.”

    – Michael Wade, Professor of innovation and strategy at IMD

    “SparkOptimus’ combination of an incredibly deep understanding of digital and an ability to extract key insights from thorough industry analyses continues to impress me, and I believe positions them very well as a key strategic partner for digital investing decisions.”

    – Volkert Doeksen, Co-founder of AlpInvest Partners, Senior adviser of the Carlyle Group

    “SparkOptimus has really helped us think through how to practically implement our digital transformation with a strong analytical and pragmatic approach. Their digital knowledge and hands-on experience truly helped us better understand and target our B2B customers.”

    –  Maarten Stramrood, Managing Director DigiB B.V. and CDO Brenntag AG

    “It’s astonishing to see how well SparkOptimus understands the essence and urgency of digital and the power of data.”

    – Jeroen van der Veer, Chair of the Supervisory Board of Philips and Boskalis, former CEO of Shell

    “ SparkOptimus successfully shared their well-thought through and demystifying view on disruption through a balanced, interactive and highly relevant masterclass.”

    – Hans Wijers, Chair of the Supervisory Board of ING Group, former CEO of AkzoNobel, former Minister of Economic Affairs for the Netherlands

    NEWSLETTER

    Stay up to date with the latest SparkOptimus Insights

    Want to know more? Let’s connect!

    Amsterdam

    Jacob Obrechtplein 1

    1071 KS Amsterdam

    The Netherlands

    +31 20 305 9000

    Düsseldorf

    Johannstraße 37

    40476 Düsseldorf

    Germany

    +49 211 5388 3436

    Zürich

    Bleicherweg 64A

    8002 Zurich

    Switzerland

    +41 793419950

    London

    95 Mortimer Street, Suite 100

    London, WIW 7GB

    United Kingdom

    +44 20 7183 9186

    E-mail
    Newsletter
    LinkedIn
    Facebook
    Instagram
    Twitter
    © 2022 SparkOptimus. All rights reserved – Privacy statement