Wouter Rom Colthoff
Partner at SparkOptimus
Using Generative AI to serve your customers better, faster and cheaper
How does generative AI work? How is it different from existing artificial intelligence? Are expectations of the technology inflated? How will generative AI impact the Durable Consumer Goods ndustry in the next few years? Join Wouter Rom Colthoff, a Partner at SparkOptimus, and Matti van Engelen, our Generative AI expert, for a deep-dive into Generative AI and how it can benefit your business!
Create automated ads, designed based on each customer's browsing habits
Generate customized product descriptions and visuals depending on the target consumer
Provide next-level customer service with human-like interactions
... and many other use cases, join us to find out more!
During this session weâ€™ll discuss the rise of generative AI, why itâ€™s different to â€˜classicâ€™ AI and how it all works. Weâ€™ll also present use cases across different departments in Durable Consumer Goods, consider the impact it has on your business and customers and ask: whatâ€™s next for the industry?
Get a basic understanding of the technology behind generative AI and how it developed
Get inspired by emerging generative AI use cases across industries
Get real insights on how to leverage generative AI in your business
Get honest & practical advice from AI and industry experts
Find out what the practical next steps could be to explore the potential of generative AI in your business