Benchmark Report: Gen AI in Consumer Goods - Best Practices to Realize Impact

In this webinar, SparkOptimus' Matti van Engelen, Data & AI Lead, and Michiel Bos, Sector Lead Consumer Goods, will present anonymized results from our recent benchmark study ‘Gen AI in Consumer Goods’. They will share key learnings and best practices on how leading consumer goods companies use Gen AI to create value at scale, highlight the most impactful use cases, and provide practical recommendations for accelerating value creation.

What you’ll gain:

• Anonymized outcomes of our Gen AI in Consumer Goods benchmark, followed by valuable discussions with your peers during the open Q&A;

• Insights into the most valuable use cases that already proved their value in marketing, sales, R&D, and operations;

• Actionable advice how to operationalize Gen AI use cases to create business value at scale;

• In-depth insights on Gen AI infrastructure, modelling, and capability best practices.