Accelerating growth through CRM
Henkel Beauty Care is active in the branded consumer goods and professional hair salon business with their products being available in 150 countries worldwide. Driven by their recent acquisition of a D2C scale-up active in hair coloration, HBC asked SparkOptimus to accelerate this venture towards sustainable growth and identify further growth opportunities to reach their D2C ambition.
SparkOptimus helped us to understand the key value drivers of a D2C subscription business. Their deep expertise in online business building let them talk on eye level with our digital venture team. We very much appreciated their flexibility in how we worked together and how they blended in with our organization to collaboratively find answers!
Klaus KeutmannFinancial Director Henkel Beauty Care
Working closely with the founding team, we performed a thorough scan of the scale-up along the areas of consumers, organization, and technology to define its value drivers. Combining this with HBC’s market- and category expertise and the scale-up’s entrepreneurial vision, we defined strategic focus areas for the short- and long-term. For all areas, we detailed strategic- and organizational requirements and developed a business case towards sustainable growth. On top, we defined longer-term growth initiatives further away from the core.
We provided transparency to Henkel’s management on the crucial levers that drive the success of the acquired venture. Based on this, we developed a concrete and tangible plan to accelerate the venture in a sustainable way that was fully aligned with Henkel’s own strategy and supported by the venture’s founder. Beyond that, we identified further D2C growth spaces that aligned with Henkel’s strength.