Transition to multifunctional digital category management

Wehkamp is a Dutch e-commerce player offering assortment in categories fashion, living, baby and beauty and more for families in the Netherlands. To offer a great customer experience & continuously improve, Wehkamp wanted to complete its transformation towards a truly digital organization with a focused effort in their Buying & Sales (B&S) discipline. As the Buying & Sales discipline forms Wehkamp’s heartbeat the transformation included a step change in multidisciplinary cooperation across the organization, next to upgrading digital category management practices with data-drive insights & actions.

SparkOptimus supported the transformation of Wehkamp’s Buying & Sales organization. We started by designing the new (category) team set-up and a multidisciplinary way of working, which we piloted with 3 teams. Thereafter, we supported an intensive roll-out period for all other teams. During the pilots we continuously tailored our approach to capture all learnings while transforming. In parallel we coached & supported Wehkamp’s B&S leadership team in revamping crucial parts of their trading rhythm, and in defining the strategic category plans for the coming 3 years.