Executing & rolling-out the strategy
Brunel Netherlands is part of Brunel, a worldwide service provider in employment and is leading in specific (technical) segments of the local & international labour market. For the Netherlands management had set the strategic direction. But it needed to translate it to concrete change and to drive and track progress & results of the new growth strategy. Hence, it looked for (light & pragmatic) support.
The assistance that SparkOptimus provided, has been crucial in driving our new strategy. Through its strategic view combined with a pragmatic approach, it succeeded in creating the necessary support within our organization for the strategy roll-out.
To ensure optimal engagement within the Brunel organization, full ownership was given to Brunel teams with SparkOptimus supporting in three areas: (i) translating the high-level strategy into concrete goals (KPI’s) and a list of initiatives, (ii) bringing clarity for each initiative on activities, needed resources & timings, and (iii) setting up a structure & process support to successfully drive the transformation. Throughout the project, we aided in structuring and challenging the work that was done as well as driving progress with the MT leads as well as working groups.
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By clearly defining goals, initiatives and needed activities, resources and timings, we created full transparency on what was needed to successfully implement the new strategy. After half a year this already lead to concrete results and energy & momentum in the organization with the linked communication approach.
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In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
