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    Jean-François van Boxmeer

    Published

    16 April 2021

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    The digital transformation of HEINEKEN

    As Heineken’s former CEO, Jean-François van Boxmeer doubled revenues while leading digital transformation. Looking back on the past 5 years of global partnership with SparkOptimus, he talks about embracing technology, digital leadership, and learning from failures.

     

     

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    Transcript of the full interview

     

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