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    Guests

    Jean-François van Boxmeer

    Published

    19 April 2021

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    Jean-François van Boxmeer, former CEO Heineken, Full interview

    Heineken’s former CEO, Jean-François van Boxmeer and Alexandra Jankovich, Co-founder & Managing Partner of SparkOptimus are looking back on the past 5 years of global partnership. Together they discuss digital initiatives, transformation strategies and innovative start-ups and what it takes to lead in digital as one of the world’s largest brewers.

     

    Contents

    01:00 Digital is an evolution, not a revolution
    02:58 History of innovation at HEINEKEN
    05:23 Start of digital journey & doing it locally
    07:29 Digital is a different mindset
    11:31 Change in doing business, from personal contact to added value
    14:29 Bottom-up strategy and HEINEKEN set-up
    17:51 Mexico: Two initiatives
    22:45 People change first, then technology
    24:51 We work for personal pride
    25:50 South-Africa: Point of sale
    31:20 Getting employees to use data
    35:51 Beerwulf: Direct-to-consumer venture
    45:47 Using strong people, and offer career prospects
    49:45 Working with SparkOptimus

     

    Watch the 10min summary of the interview

    Interview Transcript

     

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