D2C ecommerce growth & acceleration plan
IKEA Netherlands has ambitious growth plans for its omnichannel proposition, aiming to provide the consumer with a seamless experience across every channel. IKEA identified optimizing its current delivery fee structure as a key opportunity to grow sales. Realizing the need for a thorough check of its current proposition, IKEA asked SparkOptimus for support to develop an omnichannel delivery fee structure.
â€śIn a short period of time, SparkOptimus did an excellent job in supporting us choosing the right omnichannel delivery fee proposition for our consumersâ€ť
Kristina JohanssonCountry Manager IKEA Netherlands
First, we analyzed the current delivery fee structure to identify potential areas for improvement. Secondly, we developed a model to analyze the impact of several delivery fee structures, taking into account consumer expectations, competitorsâ€™ prices, and financials. Next, we performed multiple sensitivity analyses and presented a clear recommendation to IKEA Netherlandsâ€™ management team.
IKEA Netherlands has an improved level of insight in the current delivery fee structure and a new, clear omnichannel structure in place to move forward with the omnichannel strategy and achieve its growth objectives.