Designing a new venue pricing model
After launching in 2009, Treatwell set out to transform the booking process of an industry that for years relied on pen, paper, and telephone: the hair & beauty market. In a matter of years, the company quickly grew its footprint to become Europe’s leading online platform for booking beauty & wellbeing services. After having completed a global rebrand in 2016, management considered optimizing & harmonizing its salon pricing model a top priority to scale its business to the next level.
By combining digital expertise with thorough analysis, SparkOptimus helped us break-down our pricing to the essential elements and select a pricing strategy that positions us for the next level of business growth
SparkOptimus identified suitable pricing elements and worked closely with Treatwell to combine these into a set of pricing archetypes that best align with Treatwell’s value proposition, salons’ willingness to pay, and desired partnership effects. The shortlisted archetypes were further analyzed on product-market fit, financial viability & strategic considerations and resulted in a preferred pricing model. Finally, within this model, the optimal pricing fee was determined and the roll-out plan developed to pilot the new pricing.
In close collaboration with Treatwell’s management team, a preferred pricing & roll-out plan was developed, that allowed Treatwell to quickly test & scale-up the new pricing.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week value scan. The value scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
Gamma Belgium is a top 3 player in the Belgian DIY market. Every week 160,000 customers shop at one of 80+ stores in Flanders or Wallonia. As part of the Intergamma cross-channel strategy, Gamma Belgium launched their webshop in early 2014.SparkOptimus was asked to help build an adaptive and self-learning e-commerce organization with a constant focus on growth and profit maximization.
Emesa (VakantieVeilingen.nl) had been growing at a tremendous pace over the last few years. Leaving the start-up years behind, the shareholder and its management felt a new level of strategic focus and professionalization of its structure and processes was key to ignite the next phase of significant growth.
The partners of the Air Miles loyalty program: Shell, Ahold, V&D and Praxis, acknowledged the fact that the joint program was not in line with modern standards. They wanted to redesign the program so that it would increase engagement with their customers, make use of the data and insights to run their business, and ensure a setup that would benefit all partners in their business.