We defined the 3 product segments that STADA could launch immediately, with a concrete plan to win in these segments. Also, we worked directly with the Amazon agency and STADA team to implement quick wins related to performance. For the longer term, we upskilled the STADA team on core ecommerce capabilities, and gathered senior management support to be able to add critical organizational enablers in order to scale, such as team setup, capabilities, way of working, tooling, and more.
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