Sales reps across the country now use data insights to improve their conversations with outlet owners and be better business partners, supported by sales leadership that is coaching and inquisitive. Marketing spending and campaigning have become informed by data and the marketing team is expanding the role of digital channels. Both have resulted in increased market share in targeted outlets and more efficient marketing and sales efforts. Organization-wide, HEINEKEN South Africa has made the first big steps to a wider company transformation of working insights-led, cross-functional, and explorative.
Want to find out how your business can benefit from our 1-week digital transformation scan? Click here to get in touch with us.