Driving Wella's digital transformation
Wella is a Germany-based hair care company and market leader in DACH markets, generating over $200M revenues. After jointly shaping the Digital Ecosystem vision, strategy, and 3-year plan (as described in our other case), Wella asked us to assist in kickstarting the implementation of its digital transformation.
You significantly moved the needle and took away barriers, really helping to drive our digital transformation.
We jointly set up the Digital Acceleration program consisting of 9 workstreams to drive the company-wide transformation, of which SparkOptimus co-led 2 and acted as a sparring partner to the PMO. We helped to build stronger relationships with ecommerce pure players to boost online sales of Wella products by, e.g., assortment optimization, better product visibility and findability, and online activations. With the salesforce, we ring-fenced part of the business in Bavaria (South Germany) to enable high-speed testing and scaling of new commercial initiatives, e.g. virtual salon visits. Successful initiatives were scaled to other DACH regions.
Take the insights with you
Over a 9-month period, we enabled Wella to kickstart the roll-out of its ambitious digital agenda. We intensified collaboration with 5 ecommerce pure players resulting in a significant increase in online sales. We also designed and tested 10 pilot initiatives driving strong sales uplifts (e.g. +400% in sales in pilot scope). During the project, we kept building digital capabilities and new ways of working before handing over ownership to the Wella team.
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In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
Henkel Consumer Brands (HCB) offers a wide range of consumer goods, represented by leading and well-known brands such as Persil, Schwarzkopf, and Dial. Committed to sustainability, HCB is transforming its product portfolio by integrating more sustainable solutions. The aim is to empower consumers to make sustainable choices not only in their purchase decisions but also in the usage of the products. To accelerate this journey, HCB collaborated with SparkOptimus to develop a comprehensive approach on shifting consumer behaviors and establishing sustainable choices as the new norm.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week data scan. The scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
