Crafting a global e-commerce strategy
Schiphol is one of the largest airports in the world, and has the ambition to become Europe’s preferred (digital) airport. To realize this ambition, Schiphol Consumer Products & Services asked SparkOptimus for support in the digital optimization of the consumer journey.
First, we analyzed the consumer dynamics, current competitive landscape, and setup of Schiphol Consumers in order to map digital developments and identify growth opportunities. In a joint effort, we shaped the vision, prioritized initiatives and translated this into a 3-yr strategic roadmap. Next, we supported Schiphol Consumers in the roll-out of this roadmap, by implementing an effective project setup & workplan, running a project management office, and bringing expertise to the individual initiatives.
The clear vision & plan created the required focus for Schiphol Consumers. Combined with the execution focused project setup, the organization was enabled to realize a quick roll-out of the first initiatives towards their digital ambition.
SparkOptimus’ digital and strategic expertise is unrivalled, and so was their on-the-ground help in prioritizing, designing & implementing our digital initiatives and fast tracking the creation of an execution-focused organization
Tanja DikDirector Schiphol Consumer Products & Services