Defining a digital channel strategy to leap ahead in the online wine market
ANWB Media faced significant challenges due to the impact of the digital revolution in the media industry and therefore needed to understand how to transition current activities, position themselves within the organization, and adjust their cost base to the new playing field.
SparkOptimus supported ANWB Media in understanding the implications of the digital media revolution on their vision, the value for ANWB members in their journey, and on financials and required resources. The current state of the media portfolio and the organization was analyzed to provide a concrete action plan that enabled ANWB to put its vision into operation.
SparkOptimus helped ANWB Media kick-start its transformation to become competitive again.
“SparkOptimus did an excellent job in helping us make the important and tough decisions that were required to be able to play in a drastically different media landscape. They are a very inspiring partner to work with.”
Mirjam SijmonsANWB Board of Directors