Digital vision and retailer collaboration
Digital vision and retailer collaboration
Coca-Cola wanted to strengthen its retailer collaboration in e-commerce, increasing the level of sophistication of its digital strategy before engaging with customers. It believed that retailer collaboration in e-commerce would accelerate the roll-out of this digital strategy by providing a direct link to sales growth.
SparkOptimus supported us really well getting up to speed with digital: helping our organization to define our digital strategic vision and putting it into practice with both consumers and customers.
SparkOptimus helped shape the Coca-Cola digital strategy by providing additional outside perspective to existing international Coca-Cola digital learnings. This formed the basis for collaboration with its key e-commerce partner. We detailed the tools for digital category management, combining quick wins with strategic digital initiatives and defined the new processes, capabilities, and roles & responsibilities in both organizations.
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The digital ‘omnichannel’ vision of serving consumers across both retail and out-of-home channels, as well as different digital channels (mobile, tablet, online) connects to the heart of Coke’s ambition to ‘always have a Coke within arm’s length’. The new retailer collaboration is operating without further support and generating additional sales on both sides.
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Greif is a global leader in industrial packaging, with a vision to be the best customer service company in the world. Annual revenues are approximately $6B, with products ranging from steel, plastic & fiber drums, to IBCs and containerboard & corrugated products. From their headquarter in the US, they operate in over 35 countries.
SHV Energy, a leading global distributor of off-grid energy, serves 26 million customers across 25+ countries with over 13,000 employees. To become future-proof – seizing long-term opportunities while optimizing current operations – SHV Energy launched a Digital &Transformation Academy for its ~150-person Extended Leadership Team. This academy empowers Business Units (BUs) with common methodologies, tools, and examples to drive local transformation. SHV Energy asked SparkOptimus to design the Digital & Transformation Academy and facilitate part of the program. This initiative aimed to equip all BUs with the knowledge and resources needed to implement effective changes. The ultimate goal was to better serve customers by fostering a culture of innovation, continuous improvement, and digital proficiency across the organization.
Opella CHC, leader in the Consumer Healthcare market, offers a wide range of over-the-counter products and vitamin & mineral supplements. The consumer healthcare landscape is rapidly changing, with both established players and new brands constantly launching new products. To maintain and grow its strong market position, Opella needed to accelerate its product innovation process. To expand its mass retail presence and streamline innovation, Opella collaborated with SparkOptimus to enhance their product development capabilities and significantly reduce the time from idea to market launch.
A global leader in industrial packaging with annual sales exceeding $6 billion aimed to become the best-performing customer service company in the world. To enhance its customer experience and expand its digital service model, the company needed support in accelerating the roll-out of a pilot customer portal. This portal would empower customers to place and manage orders 24/7, allowing local teams to focus on higher-value tasks.
