Digital vision and retailer collaboration
Coca-Cola wanted to strengthen its retailer collaboration in e-commerce, increasing the level of sophistication of its digital strategy before engaging with customers. It believed that retailer collaboration in e-commerce would accelerate the roll-out of this digital strategy by providing a direct link to sales growth.
SparkOptimus supported us really well getting up to speed with digital: helping our organization to define our digital strategic vision and putting it into practice with both consumers and customers.
SparkOptimus helped shape the Coca-Cola digital strategy by providing additional outside perspective to existing international Coca-Cola digital learnings. This formed the basis for collaboration with its key e-commerce partner. We detailed the tools for digital category management, combining quick wins with strategic digital initiatives and defined the new processes, capabilities, and roles & responsibilities in both organizations.
The digital ‘omnichannel’ vision of serving consumers across both retail and out-of-home channels, as well as different digital channels (mobile, tablet, online) connects to the heart of Coke’s ambition to ‘always have a Coke within arm’s length’. The new retailer collaboration is operating without further support and generating additional sales on both sides.
Zijerveld (a subsidiary of FrieslandCampina) is one of the largest cheese wholesalers in Europe. Recognizing the vast potential AI can bring to their business, they approached SparkOptimus for a one-week value scan. The value scan consisted of identifying and prioritizing potential AI use cases across Zijerveld’s business and creating a first view of business value for selected use cases.
Gamma Belgium is a top 3 player in the Belgian DIY market. Every week 160,000 customers shop at one of 80+ stores in Flanders or Wallonia. As part of the Intergamma cross-channel strategy, Gamma Belgium launched their webshop in early 2014. SparkOptimus was asked to help build an adaptive and self-learning e-commerce organization with a constant focus on growth and profit maximization.
Emesa (VakantieVeilingen.nl) had been growing at a tremendous pace over the last few years. Leaving the start-up years behind, the shareholder and its management felt a new level of strategic focus and professionalization of its structure and processes was key to ignite the next phase of significant growth.
The partners of the Air Miles loyalty program: Shell, Ahold, V&D and Praxis, acknowledged the fact that the joint program was not in line with modern standards. They wanted to redesign the program so that it would increase engagement with their customers, make use of the data and insights to run their business, and ensure a setup that would benefit all partners in their business.