Review of ANWB Media strategy and status
ANWB Media faced significant challenges due to the impact of the digital revolution in the media industry and therefore needed to understand how to transition current activities, position themselves within the organization, and adjust their cost base to the new playing field.
SparkOptimus did an excellent job in helping us make the important and tough decisions that were required to be able to play in a drastically different media landscape. They are a very inspiring partner to work with.
SparkOptimus supported ANWB Media in understanding the implications of the digital media revolution on their vision, the value for ANWB members in their journey, and on financials and required resources. The current state of the media portfolio and the organization was analyzed to provide a concrete action plan that enabled ANWB to put its vision into operation.
Take the insights with you
SparkOptimus helped ANWB Media kick-start its transformation to become competitive again.
Want to find out how your business can benefit from our 1-week digital strategy scan? Click here to get in touch with us.
Ready to transform your organization? Discover how with our 1-week scan.
VNAB is the trade association of the Dutch co-insurance market, which represents the interests of 96 insurers & brokers. They facilitate large commercial high-risk insurances in the Netherlands through different types of services: supply relevant IT technology products, guarantee knowledge transfer between members, and function as a physical meeting center. SparkOptimus & VNAB jointly defined a vision to work towards the optimal, predictable, and digitally enhanced co-insurance chain for an excellent customer experience. This vision was iterated with members in round table discussions, where they subscribed to the ambition, while expressing the need for a business case before committing to the joint effort.
Biocodex, a global family-owned pharmaceutical company, expanded into the consumer health sector by acquiring IPRAD, a large women's health business, in 2020. Recognizing the growing shift towards online shopping, Biocodex sought to strengthen its ecommerce capabilities. They initiated 3 major projects: e-retail, direct-to-consumer (D2C), marketplace selling, led by a global ecommerce & digital team. These early initiatives highlighted opportunities for further alignment among stakeholders regarding the urgency, current state, and future direction of Biocodex's ecommerce efforts.
In recent years, the energy sector has faced significant disruptions due to the energy crisis and the ongoing transition towards sustainability. Eneco, a leading producer and supplier of natural gas, electricity and heat in the Netherlands, recognized the need to not only adapt to these changing market dynamics but to take the initiative in fostering a shift towards more sustainable consumption behaviours. Their vision was not just to introduce a new product but to catalyze a profound behaviour change that benefits both consumers' wallets and the environment. Driven by a vision to empower consumers with greener, more cost-effective energy choices through dynamic pricing and a broad range of services and products, Eneco partnered with SparkOptimus to kickstart the transformation, set-up and delivery of these innovations.
Budget Thuis is a leading energy and telecom services provider in the Netherlands, committed to providing reliable services at affordable prices. Serving more than a million customers, Budget Thuis holds a prominent position in the industry. Recognizing the substantial potential of Generative AI to enhance internal processes and the customer experience, Budget Thuis faced challenges in realizing its value independently. Therefore, they asked SparkOptimus’ support in identifying and prioritizing company-specific use cases, rapidly testing and proving the value by collaboratively building, testing, and improving MVPs, and designing an organizational setup for long-term, sustainable (Gen) AI innovation.
