From day 1, SparkOptimus was firmly embedded within the Hely team. As integral part of the Hely team, we jointly built the business. Together with the Hely team, we defined the long-term vision, proposition, and business plan. To ensure timely go-live, we shaped a minimum viable product (MVP) based on consumer feedback and financial implications. In addition, we provided hands-on support in numerous areas: amongst others, we fulfilled the role of Interim Head of Operations, kickstarted Business Analytics by building the first dashboards and supported the Development team in becoming more effective by rolling-out process improvements based on agile best-practices.