Joris Beckers, co-founder Picnic

Joris Beckers, co-founder of Picnic Technologies, speaks about how data is used to improve the online supermarket’s customer proposition, reduce waste, and make employees’ lives easier.

“We only start baking bread when it’s actually ordered. We don’t throw away bread while regular supermarkets do that a lot.”

Joris Beckers, co-founder Picnic

Contents

00:38 Buying groceries online – how Picnic removed initial customer barriers

01:22 Learning from the milkman-concept: a trusted visitor

02:18 Removing delivery fees

02:58 Turning the ‘taxi-model’ of delivery into a ‘bus-model’

03:57 Reinventing the traditional value chain and product range

06:01 How to meet the customer needs by using data

06:35 Why Picnic developed an app to help their delivery people to drive more safely

07:33 Interlinking data in the supply chain

08:02 Why Picnic automatically gives refunds for ‘bad’ products

09:08 How data helps reducing food waste and providing data for producers

10:20 How to innovate along the entire supply chain and an example from health care

12:06 Tips for other scale-ups: foster positive energy

13:31 How to stand out amongst competitors

14:24 The advantages of inexperienced hires

15:14 How to maintain the innovative culture

15:42 The Zalando-effect for emerging digital businesses and the power of unit-economics

16:50 The next five years: becoming the best milkman on earth

18:05 Why Picnic started picking up parcels and how they dealt with the resistance from delivery companies

19:00 Why Picnic doesn’t train people to be nice, but hires nice people

19:19 Celebrating entrepreneurial milestones