This outstanding book shows how companies can transform themselves to become future-ready.
Mark Schneider
CEO, Nestlé
A CEO handbook for digital transformation — based on our experience transforming some of the biggest companies in the world.
Following our transition, this book is no longer available for purchase — contact us if you'd like to know more.
We have entered a new era of technology-driven disruption. This presents risks, but also a tremendous opportunity to change your company. This book is about how to make disruption work for you — and it is based on our experience transforming some of the biggest companies in the world.
Digital disruption will continue to impact every sector and industry on earth, creating new ways for companies to serve customers better, faster and cheaper than ever before. Those companies that adapt and make disruption work, win big; those that don't get boiled like frogs.
Disruption needn't be a threat. It's a power, and it's in your hands.

Understanding what digital disruption actually does to your sector — and why the pace of change makes waiting the riskiest option.
Turning a broad sense of urgency into a concrete, prioritised digital agenda that fits your business and your ambition.
The capabilities, technology, data and people you need in place before a transformation can carry its own weight.
How to move from plan to practice: governance, sequencing, and keeping momentum when the organization pushes back.
Locking in the gains — making new ways of working the default rather than a project that ends.
Three transformations in detail, from board-level decisions down to the operational nitty-gritty.
This outstanding book shows how companies can transform themselves to become future-ready.
Mark Schneider
CEO, Nestlé
Easy-to-digest, visually appealing, and packed full of useful advice for senior leaders.
Michael Wade
Professor of Innovation and Strategy, IMD
A must-read for any modern-day business leader.
Rahmyn Kress
Chief Digital Officer, Henkel
Concrete actions backed by real-world experience, and not just consulting "fluff." SparkOptimus has created a winner!
Jan Derck van Karnebeek
Chief Commercial Officer, Heineken
Fantastic book!!!
Menno Antal
Managing Partner, 3i Private Equity
If you want to see how to make disruption work, this book has many of the answers.
Nancy McKinstry
CEO, Wolters Kluwer

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