Disruption
in Action
7 inside stories of how global companies take on digital disruption.
Following our transition, this book is no longer available for purchase — contact us if you'd like to know more.
In the press
What's inside
Tech is changing the world, and large organizations are adapting on the fly. But why do most digital initiatives crash?
Disruption in Action reveals how to take on digital and win. It tells seven company stories that dig deep into the high-level strategy, the operational nitty-gritty, and the people side of change, which is always where the real complexity lies. A unique fictionalized approach combines striking insights with practical lessons and sparkling wit.
This is essential reading for any leader looking to understand digital and shape the future.
Contents
Praise for Disruption in Action
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